AMIRI Opens A Seasonal Boutique In Saint-Tropez

AMIRI Opens A Seasonal Boutique In Saint-Tropez French Riviera France

Spanning Summer 2026, AMIRI opens a seasonal boutique in Saint-Tropez — a 700 square foot space across two floors, showcasing collections for men and women.

Envisaged by founder and creative director Mike Amiri, the boutique is a reflection of two worlds — the roots of AMIRI on America’s West Coast and the enduring esprit of the French Riviera. Aesthetics and attitudes meld, shared values expressed through materiality, muted tones, and a mutual love of the sun.

Inherently connected to the season, the locale, and the distinct AMIRI aesthetic, the ground floor contrasts artisanal plaster walls with brass rail details — textural backdrops to bespoke tapestries devised exclusively for AMIRI Saint-Tropez. Fusing the warmth of AMIRI’s retail environments with an intimate sense of home, a curated selection of vintage and pre-loved pieces lends a feeling of lived history.

Vintage rattan seating sits alongside antique Persian rugs, emblematizing a connection between cultures and a spirit of travel and exploration. A Japanese gold-leaf folding screen anchors the space as artwork, its golden tones echoing the luminous climate of the south of France.

The first floor draws direct inspiration from the landscapes of Saint-Tropez through a considered contrast of tactile texture — rattan wallpaper lines the walls, neutral carpet grounds the space underfoot, and a muted, sun-soaked palette throughout blurs the boundary between inside and out, evoking the beaches synonymous with both Saint-Tropez and California.

AMIRI Saint-Tropez is open from May 1 through October 2026