Ludovic de Saint Sernin Swimwear Collection for SS26 Campaign
This season, Ludovic de Saint Sernin continues the evolution of its swimwear universe with the relaunch of the brand’s womenswear offering. Building on the successful reintroduction of menswear swimwear last season, the house revisits a category that has been part of its history since its earliest collections. Launching alongside the brand’s signature menswear styles, the collection introduces three new women’s silhouettes: the Bikini, Trikini and Bodysuit, each available in black, white and brown.
To celebrate this evolution, Ludovic de Saint Sernin travels to Rio de Janeiro for the latest installment of its annual destination swimwear campaign series for SS26. Captured by Spanish photographer Jorge Perez Ortiz and styled by Pau Avia, the campaign unfolds across some of the city’s most iconic landscapes. From the sweeping modernist architecture of an Oscar Niemeyer-designed residence in São Conrado to Rio’s sun-bleached beaches, dramatic coastal rocks and the open Atlantic Ocean itself.
Fronted by Brazilian model Barbara Valente alongside an all-Brazilian cast including Juan Felipe, Juan Pablo, Lucas Ribeiro, and Thomas Reinold Schmidt the image series captures the effortless confidence, physicality and magnetism that define both Rio de Janeiro and the spirit of Ludovic de Saint Sernin. Bodies emerge from the sea, run across the shoreline and bask beneath the tropical sun; moments of intimacy and spontaneity unfold between architecture and nature, structure and movement.
The choice of Rio de Janeiro reflects the collection’s celebration of the body in its most liberated state. Few cities possess such a profound relationship with sensuality, self-expression and beach culture. Here, swimwear is not simply functional attire but an extension of identity, a philosophy that has long resonated with Ludovic de Saint Sernin’s vision.
As the latest chapter in Ludovic de Saint Sernin’s annual swimwear campaign series, Spring Summer 2026 continues the brand’s exploration of places that embody its values of freedom, sensuality and self-expression. While reintroducing and expanding the brand’s womenswear swimwear offering, the collection reaffirms a vision that transcends gender: one where confidence, desire and individuality remain at the center of everything.
The complete Swimwear Spring Summer 2026 collection is now available through ludovicdesaintsernin.com and throughout the summer season.
All images Ludovic de Saint Sernin Swimwear Collection for SS26 Campaign by the brand. PR Agency Lucien Pages Communication. Credit to : Photography Jorge Perez Ortiz, Styling Pau Avia, Models Barbara Valente, Juan Felipe, Juan Pablo, Lucas Ribeiro & Thomas Reinold Schmidt, Hair & Make-up Yanthi Brignol, Casting Bill Macintyre & Buscapé, Production Farago Projects