Charles Jeffrey Loverboy Spring/Summer 2027 / SS27 during Paris Fashion Week entitled ‘AEOLIAN AFTERNOON’
Wednesday, June 24th 2026 – CHARLES JEFFREY LOVERBOY unveils its SS27 / Spring/Summer 2027 collection through the digital lense. AEOLIAN AFTERNOON is the latest transmission from Charles Jeffrey LOVERBOY.
Unfolding through a series of familiar yet uncanny daytime television show segments hosted by LOVERBOY creatures Grom and Lin, the newest collection takes place in a soft-apocalyptic media landscape. Part Lynchian, part Mighty Boosh, with a dash of Loose Women to boot, the result is unmistakably LOVERBOY. At the centre of this episodic daytime drama sits the OGB—the Ominous Growing Brick—a looming monolith that embodies the algorithms, consumer culture, and the endless demand for attention shaping contemporary life.
This wild, weird world, in which fashion, entertainment, commerce and the very pursuit of survival itself have become impossible to pull apart, offers crucial context for the Charles Jeffrey Loverboy SS27 / Spring/Summer 2027 collection presented here. Building on themes introduced in AW26, the collection explores the collision between analogue craft and digital ennui, artistic expression and commercial reality. Developed through drawing, collage, and DIY experimentation, AEOLIAN AFTERNOON is, above all, a celebration of physical making, being, and believing.
Charles Jeffrey Loverboy SS27 / Spring/Summer 2027 collection combines the brand’s signature gender fluid inclusivity with “allergic” tailoring that twists and distorts familiar LOVERBOY archetypes. Pieces mutate into odd new forms, including the cursed animal-bag family, floral artisanal beanies, and handcrafted embellishments that offer moments of warmth within an otherwise unstable landscape. Rips, splatters, and chemical treatments elevate the many military- and vintage-inspired garments across the collection, featuring a Renaissance-inspired colour palette taken directly from fruit and vegetables, cut up and copied by the design team themselves. The DIY spirit that charges the collection renders each piece lovingly handmade in the way only a teenage punk might dare to: denim appears to have been dragged through the mud, deconstructed shoes look as if they were rebuilt by hand, knitted details have been wonkily completed, perhaps entirely from memory.
Indeed, these recurring signatures and others evolve into warped silhouettes, while techniques developed at Charles Jeffrey No Wave Couture introduce transformative new sculptural approaches. The gonzo garment layering featured here, as styled by Charles Jeffrey himself, becomes, in all their misshapen maximalism, a kind of protest. An off-kilter call to action encouraging LOVERBOY lovers that mess is best, so go out there into the world and fuck it up yourself. All you need are your own two hands.
Named for the Aeolian minor scale, the brand’s latest creative offering once again features music as a critical component. Alongside Charles Jeffrey Loverboy SS27 / Spring/Summer 2027 collection, AEOLIAN AFTERNOON likewise launches a new single produced by Tom Furse and Robert Fox. Inspired by the long-form compositions of Terry Riley and the atmosphere of continuous television transmissions, the soundtrack drifts through each video like a fuzzy broadcast signal. Across fashion, music, image and performance, AEOLIAN AFTERNOON serves not only as a broadcast vehicle to showcase the latest chapter from the brand, but as a teaser for what’s to come from Charles Jeffrey LOVERBOY for the foreseeable future. A statement, loud and proud, from a truly digital-first DIY brand taking a couturier’s approach to youth style the world over. Remaining readers, this is AEOLIAN AFTERNOON. Catch the full transmission in January 2027.
LOVERBOY is a creative force springing forth from the mind of Scottish Creative Director and Designer, Charles Jeffrey. Based in London – in the catacombs of historic Somerset House, to be exact – LOVERBOY continues to build on its stellar start in the fashion industry, taking on new challenges and reaching new customers year on year. From humble beginnings in Charles’s East London bedroom, LOVERBOY is now an international fashion powerhouse, carried in over 90 stores across the world, and employing a team of ten full-time staff. Drawn to the inherent magic in queerness, Charles and his collaborators create fashion dreamscapes, adding new layers to the brand’s story with each passing season. Together they weave the folkloric thread of Scottish history into the rich tapestry of London’s queer nightlife and music scenes. A radical sensibility informs all of LOVERBOY’s output, and the brand is proudly committed to making clothes that can be worn by anyone, in any conceivable way. With LOVERBOY entering its eighth year, Charles and his team of fashion visionaries are taking this approach to new heights, drawing inspiration from art, music and unconventional sources of queer joy. Renewed connection to nature, the body and notions of queer wellness are all key creative stimuli in LOVERBOY’s current future-facing phase. The brand will also continue to renew its focus on collaboration through partnerships with artists in residence who act as contributors to the design process.
All images Charles Jeffrey Loverboy SS27 / Spring/Summer 2027 by the brand. PR Agency Purple PR. Credit to: Creative Director & Stylist Charles Jeffrey / Stylist Assistant Grace Brackstone / Photographer Harry Carr / Videographer Tom Eames / MUA Terry Barber / MUA Assistant Iryna Tretiak / Hair Maki Tanaka / Hair Assistant Chikako Shinoda / Movement Direction Kate Coyne / Set Design Nana-Yaw Mensah / Lead Scenic Maria Shrigley / Scenic Chloe Littlewood / Set Build Tom Hope, Toby Broughton, Alex Cunningham. Models: Ali Mutter, Quadri Olajuwon Lamidiajao, Zara, Alex Chan Production and Casting: Madi Swain, Josh Nice. Press Release Bunny Kinney