Off-White Celebrates 10×10 Project in Paris with FVTVR Residency

June 23, 2026] Off-White™ celebrated 10×10, the brand’s latest creative initiative, with the opening night of their two-day residency at FVTVR in Paris. The evening brought together friends of the brand and the extended circles of the project’s 10 participating creative directors for a private party with performances by Crystallmess, Jazzpool, Mr. Wix, Naomi and more.

In late March, Off-White™ unveiled 10×10: Icons Reimagined, a bold new project revisiting 10 of the brand’s most recognizable archival pieces as blank canvases, each reinterpreted by one of the 10 leading global creatives – Scott Medusi, ASAP Nast, Veneda Carter, Renell Medrano, Stéphane Ashpool, Raul Lopez, Yuta Hosokawa, Ava Nirui and Bafic. Rooted in the collaborative ethos of Virgil Abloh, the initiative reflects the enduring evolution of his vision through community, individuality, and ongoing cultural exchange.

This celebration is a continuation of a series of global events set to unfold between now and April 2027, each honoring the 10×10 project while unveiling exclusive products created by the participating collective. More than an event, the Paris residency reflects Off-White™’s commitment to fostering connection and amplifying the voices shaping contemporary culture through collaboration and collective participation.

Off-White Celebrates 10×10 Project in Paris with FVTVR Residency, who attended the event are ASAP Nast, Raul Lopez, Stéphane Ashpool, Tov Lo, SAINt JHN, Ryan Castro, Lewis Tan, Brett Grey, Desmond Scott, DDG, Bec Lauder, Huddy, Yung Gravy, Aleali May, Millane, Jacob Rott, Luis Freitag and more.

All images Off-White Celebrates 10×10 Project in Paris with FVTVR Residency by the brand. Photographer Vanni Bassetti and Anthony Ghnassia. PR Agency Karla Otto Paris.