ERL Spring/Summer 2027 at Paris Fashion Week

ERL Spring/Summer 2027 / SS27 at Paris Fashion Week

Designed by Eli Russell Linnetz in Venice Beach, California, ERL is proud to present its SS27 / Spring/Summer 2027 collection “The island” – based on a true story. Several years ago, Eli booked a trip to surprise his cousins on Martha’s vineyard. However, when he arrived he found out they had moved away and sold the family home. With nowhere else to go, Eli ended up staying in the home of the new family that now lived there. The once-modest house where his parents’ cousins had lived since the 1950s had now been transformed into a waspay summer getaway.

Inside the home was a cast of strangers: the slender and severe mother, her beef-cake blue blooded husband, and their promiscuous daughter (newly home after a brief trip to rehab). What ensued was a weekend of weird dynamics and mistaken belonging. A comedy of errors. Two opposite coasts clashing under one roof. Eli stole the family car and roamed the island, looking for whatever thrill or beauty the small hamlet could offer.

“The island” is representative of this collision: Venice Beach interacting with preppy codes, past and present, in a tête-à-tête. On one coast, the east coast preppy summer. Tartans and madras run throughout – plaid blazers with matching wide-leg trousers, Oxford and poplin button-downs, plaid cargos and boxer shorts cut from the same cloth for head-to-toe dressing. Pastels arrive in soft buttery yellows, pale pinks, powder blues, and periwinkle – knit polos, buttery yellow suiting, and washed pink denim. Striped rugby knits, argyle and cable vests, and varsity quarter-zips round out the prep. Burgundy and forest green track suits arrive with sweeping wave insets. The California couture sweaters and the “Venice” script hoodies and tees appear sun-faded, as if left too long on the porch. From the other coast arrives Venice Beach pop skater, skate and surf. Muted blues and grays give way to offensive chartreuse and lime. Green denim jackets and matching jeans, lime fleece quarter-zips and sweatpants, and ribbed tanks. Tropical floral polo and matching cargo pants in grey and blue. Boardwalk graphics surface in the “Yes / no” snack-rack print of burgers, granola, and pretzels.

This SS27 / Spring/Summer 2027, ERL expands its women’s offering. Every print in the collection carries through in women’s silhouettes – bikinis, slip dresses, and cover-ups rendered in the season’s artisanal florals. ERL builds upon its patchwork creations in silk and slip dresses, alongside floral slip dresses and cut-off denim shorts. The women’s looks are styled with ERL belts and with hats and berets cut from the same floral and patchwork fabrics. Among the season’s artisanal highlights is a men’s baby blue crocodile jacket, complementing a run of one-offs is hand-finished in limited quantities: a yellow rose-print suit, patched madras flannels with matching boxers, hand-knit sweaters, and a multi-color Yarn pom jacket.

ERL continues to expand its footwear offering, presenting several new silhouettes. Tassel driving loafers arrive in cream, tan, yellow crocodile, pink, periwinkle, alongside a new take on the signature ERL vamp in over-dyed canvas. The shoes are all washed and sun-faded to give a lived-in feel. ERL also strongly features its new beach bags – canvas “Venice” totes and the playful plastic beach bags, each one hand-sewn and crafted, in yellow, lime, and blue.

Accessories complete the prep ensemble: bucket hats and “Venice” caps, heraldic crest caps, ERL plaque-buckle belts in croc and pastel leather and logo socks. One of the most notable prints is the new california couture logo, which ERL premiered alongside Dior and has now become a new ERL signature.

Across ERL SS27 / Spring/Summer 2027 collection, garments are finished with decorative add-ons – mixed and matched from items drawn from Eli’s personal archive. The full collection uses upcycled remnants and antique fabrics, as well as dead stock plaids and recreations of found fabrics collected by Eli himself. The ACID washed denim recalls the 1980s aesthetic that preppy americans – still trapped in the decade – have never left behind. Season 14 represents ERL’s first independent showroom. For the first time, all showroom pieces are created in California, ensuring ERL’s attention to detail from first sketch and first stitch until it reaches the final customer.