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Fashion Hong Kong Paris Presentation during Paris Fashion Week

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Fashion Hong Kong Paris Presentation during Paris Fashion Week

Fashion Hong Kong Paris Celebrates a Successful Paris Showcase, Driving Hong Kong Brands onto the World Stage. An unprecedented cross-sector collaboration reinforces international connections and opens new opportunities for Hong Kong creative talent worldwide

29 June 2026 – Organised by the Hong Kong Trade Development Council (HKTDC) with Hong Kong Air Cargo Terminals Limited (Hactl) as strategic partner, the Fashion Hong Kong promotion in Paris concluded successfully yesterday on the final day of Paris Men’s Fashion Week Spring/Summer 2027 (24–28 June). Through a series of focused activities, including a professional showroom and networking reception, the campaign showcased the dynamism of Hong Kong design to the international fashion community, while creating opportunities for local brands to expand globally and reinforcing Hong Kong’s role as an East-meets-West centre for cultural exchange.

Held at Paris’s renowned fashion landmark Rue de la Paix, the showroom featured Hong Kong designer brands presenting their Spring/Summer 2027 collections, covering apparel and fashion accessories. The showcase attracted buyers, media and industry professionals from Europe and around the world, facilitating business matching and partnership discussions to help brands tap into international market opportunities. Hong Kong designer labels MARCCH and Matter Matters also unveiled pieces created in collaboration with Paris-based artist Yaz Bukey, highlighting the creative exchange between Hong Kong and French designers.

The networking reception held on 27 June attracted around 200+ fashion industry professionals, buyers and media representatives, sparking vibrant conversations and providing valuable opportunities for Hong Kong designers to expand their international networks. A “Hong Kong Fashion Night dinner” held on the same day further strengthened connections with the global fashion community, laying a solid foundation for brands to expand into overseas markets.

Louis Chow – Brand: MARCCH (Collaboration with Yaz Bukey) SS27 Collection: “Decay”

MARCCH SS27 collection “Decay” is about the abstract beauty of Intentionally ambiguous. Inspired by Patrick Thomas, the graphic artist from his “PULP series”, this particular series interact with “randomly sourced daily newsprint – the traditionally respected source of factual information – where layers were found, drawn and code-generated graphic forms in an aleatory way utilising the mechanical process of silkscreen printing”.

Flora Leung – Brand: MATTER MATTERS (Collaboration with Yaz Bukey) Collection showcased: The Not-So-Creative Collection: Mixed Feelings

The Not-So-Creative Collection: Mixed Feelings is Matter Matters’ most character-driven collection to date — a series of structured leather handbags, each defined by a distinct emotional identity expressed through the brand’s signature geometric hardware face. Five emotional archetypes anchor the collection: HEARTS (the hopeless romantic), COLD (deadpan, emotionally unavailable), WEALTHY (unapologetically greedy), SOLITARY (completely over it), and DECO (the art-school minimalist). Each bag carries its own advertising title — The Hopeless-Romantic Bag, The Out-Of-Office Bag, The Show-Me-The Money Bag — written in the same dry, self-aware voice that has become the brand’s hallmark. The collection is presented through an internationally-focused campaign that pairs deadpan editorial photography with witty one-liner copy, positioning each bag not as a product but as a personality. It is a collection for people who carry their feelings — just not on their sleeve.

Yaz Bukey

Paris-based jewellery designer Yaz Bukey previously worked at Maison Margiela and Givenchy, and launched her eponymous brand in 2000. A two-time ANDAM Fashion Award winner, she is known for her bold and vibrant designs and has collaborated with brands such as Louboutin, Faïencerie de Gien and Shu Uemura, bringing her creations to international markets.

Bettie Jiang – Brand: Bettie Haute Couture Collection showcased: Palette of Variation

Palette of Variation, the 6th collection following Bauhaus, merges geometric style with zero-waste cutting. Inspired by kinetic construction, these fluid, sustainable pieces maximize fabric to offer functional, body-liberating fashion.

Harrison Wong – Brand: Harrison Wong SS27 Collection: Interwoven Kinetics

Harrison Wong SS27 collection creates a profound collision between weaving craftsmanship and modern architectural lines. Centered around HARRISON WONG’s signature Modern Tailoring, soft and organic fibrous lines are deconstructed and transformed into contemporary menswear defined by geometric order and visual tension.

Andrea Lau & Sam Chan -Brand: Kinks Lab SS27 Collection: Undefined

“Claim the Spotlight, Wear Your Own Definition.” In the glare of imaginary spotlights — where expectations converge and shadows of judgment sharpen — undefined emerges as an act of architectural defiance. Kinks Lab SS27 collection refuses external blueprints, it hands the drafting tools back to the wearer. Drawing from the precision of 3D technology and the soul of artisanal craftsmanship, each piece is conceived as a modular structural system. Beyond creative wearability and multiple styling configurations, “Undefined” introduces kinetic intelligence with movable joints integrated into the designs, allowing every element to flow and respond organically to the motion of the human body. A pendant gently shifts its geometry with your stride. Earrings dance in perfect sync with your gestures. Rings articulate with every subtle turn of the hand. The jewelry no longer sits static upon you — it moves with you, becoming an extension of your living architecture. “Undefined” invites you to occupy the center on your own terms — turning spotlight pressure into radiant possibility.

Logan Chan & Liu Xing – Brand: PabePabe Collection showcased

This season, PabePabe present Held in Gesture — a study of the hands in play. Inspired by the intimate movements of musicians and the quiet precision of instrumental details, the collection translates rhythm, tension, and sculptural form into bags designed to be held, shaped, and performed.

Sing Chin Lo -Brand: PLOTZ Collection showcased

Sing Chi Lo reimagined Hactl’s frontline uniforms through a sustainable lens, marking the first redesign in over two decades. Guided by staff insights and real-world testing, the new uniforms balance comfort, safety and performance. PLOTZ Collection incorporate recycled materials, such as fibres made from plastic bottles, alongside breathable, moisture-wicking, anti-static and reflective features, while embedding circular thinking into design, operations and future upcycling possibilities.

Simpson Ma & Jovy Hon – Brand: SWEETLIMEJUICE SS27 Collection showcased

SWEETLIMEJUICE SS27 collection expands Eryn and Gem-Mosaic — organic stacked silver settings and fluid, spiked bezel forms — through a nue-punk lens informed by ancestral adornment traditions. Now set with laboratory-grown sapphire and diamond, the pieces resist uniformity, carrying cultural weight through craft memory and unapologetic non-conformity.

About Fashion Hong Kong, Fashion Hong Kong is a series of international promotional events organised by the Hong Kong Trade Development Council (HKTDC) to promote Hong Kong fashion designers and labels in the global fashion arena. Since 2015, Fashion Hong Kong has actively participated in international fashion weeks and renowned events to showcase Hong Kong’s unique and diverse designs. Previous event locations include New York, London, Milan, Paris, Copenhagen, Tokyo, Seoul and Shanghai.

About HKTDC, The Hong Kong Trade Development Council (HKTDC) celebrates its 60th anniversary this year. The HKTDC is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.

All images Fashion Hong Kong Paris Presentation during Paris Fashion Week by the brand. PR agency Romcom Global.

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