Alexandra Golovanoff Campaign Fall-Winter 2026 Just Released

Alexandra Golovanoff celebrates 10 years with a campaign featuring Philippine Leroy-Beaulieu and Sahteene Sednaoui. For its 10th anniversary, Alexandra Golovanoff unveils its Fall-Winter 2026 campaign. For the first time, the House has invited two personalities to front the campaign: actress Philippine Leroy-Beaulieu and model Sahteene Sednaoui. Photographed by Jody Rogac, with art direction and styling by Marie-Amélie Sauvé, the campaign launches an anniversary year that also sees the House join the official Paris Fashion Week calendar for the first time.

AN EXPANDING FAMILY. Since launching the House, Alexandra Golovanoff has presented her collections on the women in her own family: herself, her mother, her sister and her daughter. For its tenth anniversary, that cast expands for the first time to include Philippine Leroy-Beaulieu and Sahteene Sednaoui, two personalities from different generations.

“To me, Philippine represents a free, elegant and confident femininity. Sahteene is a contemporary, instinctive young woman who very much represents her generation. I am happy that these two women, whom I admire, are the ambassadors of this campaign as the House enters a new chapter.” Alexandra Golovanoff

TEN YEARS OF ALEXANDRA GOLOVANOFF. The tenth anniversary marks an important stage in the development of Alexandra Golovanoff. The House joins the official Paris Fashion Week calendar for the first time while continuing to expand its collections. Founded around cashmere, Alexandra Golovanoff now offers a complete wardrobe spanning knitwear, denim, tailoring and leather, with its first cashmere coat introduced this season.

For the anniversary, Alexandra Golovanoff is also bringing back ten colors from the House’s first decade, one for each year, including the green from its debut collection in 2016. The season also introduces the second iteration of its bag collaboration with Pierre Hardy, founder of his eponymous brand and creative director of shoes and jewelry at Hermès. A collaboration with Hôtel Costes will be unveiled later this year. Together, these projects mark the next stage in the development of Alexandra Golovanoff.

Founded by Alexandra Golovanoff in 2016, the Maison creates a contemporary women’s wardrobe where timelessness, quality materials, and attention to detail are at the heart of every collection. Designed to last, its creations celebrate natural elegance, discreet luxury, and a rigorous, product-driven approach. Cosmetic clothing: colour, comfort, and the discreet luxury of a style that means you well. Today, Alexandra Golovanoff relies on two Parisian boutiques, a selective distribution network in France and internationally, as well as a digital business, affirming the growth of an independent Maison with expanding global reach.

All images Alexandra Golovanoff Campaign Fall-Winter 2026 Just Released by the brand. PR Agency Bencercio.