THE WORLD IS YOUR OYSTER Spring/Summer 2027 / SS27 at Paris Fashion Week

THE WORLD IS YOUR OYSTER’s Seaside Holiday Cottage. Stepping into THE WORLD IS YOUR OYSTER’s presentation feels like entering a seaside holiday cottage. Its laid-back, welcoming atmosphere offers a moment of escape from the pace of city life. Though this kind of coastal summer retreat may feel far removed from everyday life in Hong Kong, it brings the comfort and ease of being at home.

THE WORLD IS YOUR OYSTER SS27 / Spring/Summer 2027 collection, Wandering Summer, draws on the youthful spirit and seaside imagery of the French classic Bonjour Tristesse, both the novel and its film adaptation. It captures the fluid movement of ocean waves and the serene hues of nature, while reflecting the brand’s signature approach: ‘Design with a twist.’

Fashion Farm Foundation (FFF) transformed day two of the Paris Fashion Week into a day specially for Hong Kong fashion design. FFF and eight fashion labels opened the curtain of the HKFG SS27 Presentation, Showcase and Networking which is under the sponsorship of Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region and supported by the Fédération de la Haute Couture et de la Mode (FHCM).

FFF is presenting these local brands’ latest Spring and Summer collections in Paris Fashion Week, namely AENRMOUS, DEMO, KINYAN LAM, MATT HUI, PONDER.ER, STUDIO REDEMPTIVE, THE WORLD IS YOUR OYSTER and TIGERS TROLLING. KINYAN LAM, THE WORLD IS YOUR OYSTER and TIGERS TROLLING had their solo presentations to demonstrate their latest collection. Meanwhile, HKFG SS27 Showcase allowed Hong Kong fashion designers showing their collections in person to the invited guests including fashion media, insiders, buyers, fashionistas and influencers around the globe.