Ahn Hyo-Seop for JUUN.J FW26 “NEWSTALGIA” Campaign

Samsung C&T Fashion Group’s global designer label JUUN.J has unveiled its Fall/Winter 2026 campaign starring global ambassador Ahn Hyo-seop.

Coined from “New” and “Nostalgia,” “NEWSTALGIA” forms the central concept of JUUN.J’s FW26 collection. Blurring the boundaries between past, present and future, the collection explores timeless beauty and a distinctly futuristic take on the classics, reflecting the singular vision that continues to define the label.

Ahn brings the season’s vision to life with a confident attitude and distinctive presence. Shifting between expressions and moods, he captures a collection that moves fluidly between the classical, the futuristic and the contemporary.

Throughout the campaign, Ahn wears JUUN.J’s signature bold tailoring, dramatic oversized silhouettes and nuanced material contrasts with an ease of his own. From formal tuxedo dressing to commanding leather, refined tweed and casual streetwear, the looks reveal a versatility that resists any single definition.

Among the highlights is a look first shown on the runway at Paris Fashion Week: a navy wool tuxedo jacket and wide-leg trousers layered beneath a pinstripe coat. Paired with Ahn’s polished presence, the ensemble takes on a heightened sense of depth and character. JUUN.J’s signature sculpted shoulders and bold silhouettes bring a modern, architectural edge to classic dress codes, resulting in a distinctly avant-garde look.

Elsewhere, meticulously treated leather is layered across varying textures and volumes to create a richly dimensional all-black look. The weight and tactile quality of the leather contrast with fluid, flowing silhouettes, resulting in an aesthetic that feels both sharp and luxurious.

Another look brings together two contrasting materials: dimensional bouclé wool tweed and soft Ultrasuede. Set against a restrained palette of warm neutrals and relaxed proportions, the combination creates a sense of understated refinement. Ahn also pairs knitwear and shirting with denim trousers featuring sculptural Origami folds, finishing the look with JUUN.J’s signature chunky ARC sneakers for a sportier interpretation of the label’s distinctive casual language.

“Ahn Hyo-seop combines a distinctly urban presence with a classic sensibility, making him an ideal embodiment of ‘NEWSTALGIA,’ our FW26 theme centered on the coexistence of past and present,” a JUUN.J representative said. “Through Ahn’s expressive interpretation, the experimental looks that drew attention on the Paris runway have been reimagined as luxury wear with an equally powerful presence in everyday settings.”

The full JUUN.J FW26 campaign with Ahn Hyo-seop, along with the featured pieces, will roll out progressively across JUUN.J stores nationwide and SSF Shop.