Bosideng Exhibition in Shanghai Marks 50 Years with Warmth Code

Bosideng Marks 50 Years with ‘Warmth Code’ Exhibition in Shanghai on 19 October 2026. Bosideng has opened ‘Warmth Code: Half a Century of History’, its 50th-anniversary exhibition, at Gate M West Bund Dream Center in Shanghai, with an inaugural ceremony attended by senior Bosideng executives, brand ambassadors and international film stars. Two weeks after presenting ‘The Bloom’ at Paris Fashion Week, the brand brings together archives, milestone garments and work from its international design collaborations. Looking back on five decades devoted to the down jacket, the exhibition traces the brand’s path from product innovation to contemporary fashion design. It opens to the public on 19 October and runs until 1 November.

Boundless creation: expertise at the heart of international collaboration. Through Bosideng’s collaborations with Jean Paul Gaultier and Kim Jones, the same down takes on distinctly different fashion personalities. The New-Generation Down Jacket Collection with Jean Paul Gaultier uses innovative filling techniques and garment construction to create expressive silhouettes, while the premium AREAL line, led by Kim Jones, brings architectural shapes and a futuristic aesthetic to functional clothing. These pieces are shown together in the ‘Boundless’ space, alongside collaborations with Kenzo Takada and Errolson Hugh.

If these collaborations show the material through other designers’ eyes, Bosideng’s own design vision came to the fore on 5 October at Paris Fashion Week with ‘The Bloom’, its 50th-anniversary show. Creative Director Pietro Ferragina took the volume of down as his starting point, bringing together the geometric order of Art Deco, the construction of the Haipai qipao (the Shanghai-style fitted dress with a mandarin collar) and the weaving of Song brocade (a figured silk from Suzhou dating back to the Song dynasty) into contemporary design.

A new chapter: independent creation as the foundation of a Chinese brand’s international value. The archives on display in the exhibition chart a clear path to the contemporary pieces seen on the Paris runway. From early technical work focused on warmth and practical wear to independent creation in silhouette and aesthetic expression, Bosideng has gradually turned what it has learned into the capacity to put forward its own design ideas and to create new work consistently.

For Chinese brands entering international fashion, the global stage offers a chance to be seen. What builds lasting brand value, however, is a steady flow of original work and a clear, independent creative position behind it. Drawing on its in-depth understanding of down, Bosideng is expanding its design freedom, bringing Chinese dress culture into contemporary design and, with knowledge and aesthetic experience built up over decades, contributing work with a distinct identity of its own to global fashion.