IA London shows sculptural black pieces tailored in London, so exquisitely crafted that showing them inside-out makes no difference. Alongside these signature pieces, IA London puts forward its new, more relaxed items, embracing staying-at-home lifestyle and comfort alongside out-of-the-box design: “Blushing Bunny Hoodie” – an enormous hoody with a cuddly bunny on the front – “to hug with”; spacious “Moon” Tdresses with oversized pets prints; transparent stretchy pieces with images of our half-broken, distorted, cloud ZOOM-selves.The collection is printed and manufactured in the UK, using GOTS Organic and OEKO-TEX Standard 100 certified fabrics and eco-friendly textile printing processes.
“The Hourglass” is IA London’s 2nd collaboration with Drawing Cabaret Couture, an independent life drawing production company, creating high-end performative drawing classes. Drawing Cabaret Couture was founded by skilled dancer, performative artist and choreographer Janet Mayer and painter, set designer and art director Matthew Lawrence. “We’re delighted to collaborate with IA London for the 2nd time, exploring our creative dialogue, with a new direction and fresh creative vision.” JANET MAYER & MATTHEW LAWRENCE, Drawing Cabaret Couture co-founders.
IA LONDON is an award-winning Avantgarde label founded in 2017. The brand designs and manufactures sustainable and ethically-made womenswear with a strong artistic identity. The IA LONDON collections are entirely made in England. The brand was founded by Cambridge-based award-winning designer Ira Iceberg. Although not formally trained as a fashion designer, Ira studied fine art and printmaking. IA London’s creative vision focuses on progressive design and aesthetics that challenge conventional notions of form, beauty and function.
The visual identity of IA London is one of distinction and is driven by Ira Iceberg’s preoccupation and experimentation with two key elements:
Form: an interest in the notion of ma (space) and its impact on silhouette; how by transforming the form of the shoulders and the hips, the whole sculpture of the body transforms. Anything in between is the canvas.
Imagery: Iceberg’s former training in fine art and print making naturally led to the use of powerful imagery onto my garments; their presence is not for decorative purposes, but rather to explore a narrative and tell a story. The use of hand-painted digitally expressive artworks, painted directly on a garment’s pattern, allows me to fully control the visual execution, impact and narrative.
Combining these elements has led to the creation of a distinct visual identity that makes IA London stand out and has gained the recognition and support of many leading British Fashion professionals. In 2019 IA London received the “Ones To Watch” Award by the London Fashion Scout, followed by the launch of an exclusive collaboration with TONI&GUY, celebrating 15 years at London Fashion Week.
All images courtesy of IA London
Talent | Janet Mayer / Drawing Cabaret Couture @drawingcabaretcouture Set Design | Matthew Lawrence / Drawing Cabaret Couture @drawingcabaretcouture Makeup artist | Lan Nguyen Grealis @lanslondon Using Facelace @face_lace Hair artist | Efi Davies, International Artistic Director TONI&GUY @toniandguyworld Photographer | Matt Leeves @matt_leeves Assistent photographer | Zadel Jan Zavrel @zadek_t Fashion, art and video direction | IA London @ia_london