Shuting Qiu Spring Summer 2021 collection at Milan Fashion Week

After a break season imposed by Covid, Chinese fashion house, SHUTING QIU, makes its return to Milan and goes digital to present its Spring/Summer 2021 collection within Milan Fashion Week Women’s and Men’s Collection’s official calendar

Shuting Qiu, who made her international solo runway debut in Milan in September 2019 with the support of CNMI, has chosen again Milan to present her collection accepting CNMI’s invitation to join a palimpsest of digital events which will parallel physical events held in Milan, as a response to international travel constraints imposed by global pandemic.

“I am thrilled to be part again of Milan official calendar, particullary as I was unable to attend February. I am looking forward to this digital experience and to coming back with a physical event for next Autumn/winter season” said the designer.


Realised in Shanghai in collaboration with Nowness China and directed by Qing Fan, Summer wonderland is inspired by Martin Parr’s documentary-style beach photography, and showcases holidays scenes taking place in an unidentified “imaginary” beach on an ordinary summer. Through the lenses of a documentary and the language of fashion moments, the film captures asian girls in SHUTING QIU SS21 between amusement and reflection. “One of my main source of inspiration for my collections has always been represented from my exotic journeys. While working on SS21, the fact that I couldn’t travel left me with a deep sense of nostalgia and an urge to respond to physical constraints and uncertainty with a message of freedom and light, which took the shape of a summer beach wonderland” said the designer.

Inspired by Russian artist Natalia Goncharova and her colourful neo-cubist paintings, SHUTING QIU SS21 features the brand signature juxtaposition of colourful and loud prints, floral and beaded embroideries, silk metallic jacquards, bold check and stripe suiting, reinvented in cheerful and bright colour palettes and realised in lighter fabrics. “I felt the need to add a playful and cheerful tone and bring a sense of lightness to my woman, which is daring yet soft, powerful yet romantic, strong yet cheerful”. With SS21, Shuting presents elegant, strong and confident heroines, revealing a lively and light-hearted spirit, yet profound.

SHUTING QIU SS21 carries forward the brand’s concern for environmentally sustainable fashion and introduces recycled denim among other dead stock fabrics, which combines with embroideries made with recycled beads and inserts realised with fabrics produced with recycled plastic, already featured in previous collections.

Brand Profile

SHUTING QIU graduated from the Royal Academy of Fine Art, Antwerp in 2019, soon after establishing her eponymous brand and debuting in NYFW official calendar within the VFILES RUNWAY 10 winners contest in 2018.

The brand conveys a signature sense of femininity that features a “modern romantic” woman, powerful and independent while maintaining her soft identity. The SHUTING QIU woman dares to express herself with asymmetry and experimentation in silhouettes, often resulting in rich contrasting colours of silk jacquards, intricate embroideries, and juxtapositions of linear and floral prints.

Currently based in Shanghai, the Chinese-born designer constantly finds inspiration in travel, international films, art and literature. Since from the outset, Shuting’s creations pay homage to the free, romantic and neurotic spirit of art heroines such as Virginia Woolf and Pina Bausch.

Youngest finalist of BOF CHINA PRIZE 2019 and winner of Special Prize BIG AWARD in Japan 2019, the brand debuted on an international solo runway In Milan presenting SHUTING QIU SS20 with the support of CNMI. In 2020, Shuting was selected within the Arise Fashion Week international new talents and invited by Vogue Talents to join the World of Vogue Talents.

The brand collaborates with established retailers such as Browns, Joyce, SKP and Net-a Porter.

All images courtesy of Shuting Qiu

DirectorFanqing Line-producer:Feier Ren Art Director:Majima CinematographerGanwei Li Ruihuan Gaffer:Fengqi Post-production:Q

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