This collection marks Azura Lovisa’s first expansion from made-to-order into ready-to-wear, with a see-now-buy-now range of limited edition garments in a capsule collection that revisits key pieces from the Azura Lovisa archive, reviving them in new colors while staying true to the designer’s love for handwoven silk tussar and ghicha. The designs are rendered in the label’s signature deep blue, complemented by the bright green of leaves bejewelled in dew, the warm sandy grey tones of naked undyed raw silk, as well as shadowy black organic cotton grown on a regenerative farm. The collection features ornamental gold accent hook-and-eye closures throughout.
The label is also launching to market a small run of handmade jewelry inspired by Southeast Asian shamanism with a range of earrings, brooches, and charms created in collaboration with jewelry designers Tanaporn Wongsa and Birgit Frietman. The jewelry references the Malay folk magic practice of susuk, the ancient art of embedding charmed gold needles and diamond shards under the skin as talismans, as well as other traditional practices which enact the use of plant-based ingredients like roots, flowers, and spices. The gold brooches, some in a crescent shape and others cast from roots, are adorned with an assortment of charms tied with metal wire and thread, cast and electroformed as well as in their raw organic forms. Debuting for the first time is also a series of one-of-a-kind charms and earrings in the shape of peppercorns and garlic cloves.
Azura Lovisa is a London-based slow fashion luxury label rooted in storytelling, exploring hybridity and transcultural flows while crafting a contemporary mythology people can inhabit. Drawing from her mixed Malaysian-Swedish heritage and influenced by her experience growing up in Miami, Azura Lovisa creates an otherworldly wardrobe for international identities. Southeast Asian aesthetic traditions are interpreted via a Scandinavian design approach, with a focus on sensuous materiality, elegantsilhouettes, mindful craftsmanship, and holistic harmony with the Earth.
Azura Lovisa is a Swedish–Malaysian designer, artist, and writer based between London and Miami. She graduated from Central Saint Martins with a BA in Womenswear, and earned experience at Balenciaga and Peter Pilotto before launching her label. Her work and research spans across archives and hidden histories, folklore and mythology, ecology, and critical and postcolonial theory.
All images courtesy of Azura Lovisa