BEN SHERMAN AND TEAM GB REVEAL OFFICIAL OLYMPIC CEREMONY LOOKS AT LONDON FASHION WEEK

As an official supporter of Team GB, Ben Sherman is honoured to outfit the official delegation of Team GB athletes and British Olympic Association staff for the occasion of the Opening and Closing Ceremony to celebrate the Tokyo 2020 Olympic Games.

The team uniform premieres at 3.30 pm on June 14, during London Fashion Week, with a short film shot by fellow British icon fashion photographer RANKIN. Rankin captured Team GB Olympic medallists, medal hopefuls and rising stars, including track and field star Morgan Lake, diver Jack Laugher and taekwondo athlete Lutalo Muhammad. Accompanying the film is a series of portraits, also shot by Rankin, featuring additional Team GB athletes Asha Philip, Galal Yafai, Philip Burgess and Lois Toulson.

Championing Strength Through Unity, the Ceremony looks and athlete portraits celebrate the heritage of both Ben Sherman and Team GB as two icons of Great Britain, uniting for this unique moment in time and taking the biggest delegation of British athletes to attend an Olympic Games. Athletes who are diverse in their backgrounds and sports, unified through their commitment, grit and determination to persevere through these extraordinary times and proudly stand together as Team GB representing everyone in the nation.

For the Opening Ceremony look, a classic Harrington jacket in navy is given a contemporary update with red and white union stripes on the sleeves, paired with the iconic Ben Sherman white oxford button-down shirt and light puttycoloured chinos.

For the Closing Ceremony, the look features navy chino shorts teamed with a classic white polo shirt featuring the striking printed Team GB’s lion’s head detail on the left sleeve and the official Tokyo 2020 badge and Olympic Rings on the chest.

Sustainability and functionality were also integral to the design, focusing on using comfortable, breathable and antibacterial fabrics such as organic cotton and eco-friendly bamboo viscose to create environmentally responsible pieces that allow the most function for each athlete. Ben Sherman footwear finishes the look, featuring super-soft flyknit, with wingtip details and EVA sole, allowing for premium cushioning and shock absorption.

The partnership is the second time Ben Sherman has worked with Team GB, previously providing official tailoring for
the Athens 2004 Olympic Games. The Tokyo 2020 Olympic Games Opening Ceremony will occur on July 23, 2021, with
the Closing Ceremony on August 8, 2021.

CREDIT SHEET Film Director RANKIN Film Athletes (Sports) Lutalo Muhammad ( Taekwondo) Jack Laugher (Diving) Morgan Lake (Track & Field) Photography RANKIN Photography Athletes (Sports) Lois Toulson (Diving) Lutalo Muhammad (Taekwondo) Phillip Burgess (Rugby Sevens) Morgan Lake (Track & Field) Asha Philip (Athletics) Galal Yafai (Boxing) Stylist Graham Cruz Hair Nick Irwin Make Up and Grooming Marco Antonio Headphones Panasonic

 All clothing Ben Sherman.

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