Dirty Pineapple Spring Summer 2022 at New York Fashion Week

Spring/Summer 2022 Collection 

A dose of nature

Dirty Pineapple is deeply rooted in city life. Their stories are often a synthesis of the realities of urban

life and the individual proclivities expressed in digital. And when entire populations rediscovered the

attraction of nature as an antidote to recent anxieties, the team at Dirty Pineapple observed two

movements: one where on the weekends, city dwellers flock to nature in an attempt to escape toxicity

and reconnect, and another, during the week, where flexible work schedules allow nature to insert itself

back into our city life giving us comfort and a flicker of freedom.

This season Dirty Pineapple brings a “dose of nature” into their usual fare of murkiness. It contrasts the

toxic moods intrinsic to our personalities (set, models, hair & make-up) and the city (grey and orange

concrete on denim, toxic purple on denim) against the exotic virtues of nature (an exclusive snake print,

rain drops graphics, rabbit graphics) in search of a subtle balance.

We are learning how to pause, to extract ourselves from our hectic city lifestyle and consequently we

rethink how we approach fashion. And while all of the Dirty Pineapple classics are here (soft tailoring,

heavy graphic, odd and twisted pairings) it presents a softer Spring/Summer 2022 collection, reflecting a

new found solace.

All images courtesy of Dirty Pineapple

PR Agency Rep NYC

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