Fashion Farm Foundation Led Hong Kong Talents to Paris Fashion Week Again
PabePabe, PONDER.ER and VANN Celebrate SS22 Fashion Trend Phygitally
The Paris Fashion Week has officially started on Monday. Fashion Farm Foundation (FFF) is presenting the Spring/Summer 2022 collections of PabePabe, PONDER.ER and VANN at HKFG Paris SS22, an international fashion program under the auspices of CreateHK. During the fashion week, three Hong Kong labels unleashed their latest collection digitally and physically, undertaking the extraordinary presentation method of the last season.
Virtuality and Reality Merges as HK Fashion Power
On the second day of Paris Fashion Week (28th Sept), FFF has premiered three individual fashion presentation videos online for PabePabe, PONDER.ER and VANN. Most of the Asian media and buyers still cannot travel abroad to participate in the fashion week this season. However, the digital presentations allow them and the public to enjoy the new designs of the three brands and to feel the power of Hong Kong fashion through the Internet. In parallel, FFF has debuted their SS22 collections and showcased the pieces via The Paris Premiere in Hotel National des Arts et Métiers, Paris from 28th and 29th Sept, offering fashion professionals, press and influencers a first-hand experience of the brands’ latest collections.
PabePabe Transforms Daily Electrical Appliances to Leather Goods
For the SS22 collection, PabePabe continues to create designs with the retransformation and remake of readymade products, installation of daily electrical appliances, such as plugs, extension boards and machine buttons on the bag designs. The unique design method challenges the daily visual habits of the audience. The leather color selection is subtler than previous collections, to highlight the uniqueness of various buttons and plugs applying on the leather goods.
The collection is presented with a short film directed as a variety game show. Models participate in games with special designs and advertisements, presenting the brand’s interpretation of energy, inspiration and ridiculous aesthetics humorously.
PONDER.ER Explores Masculinity through Speed and Movement
PONDER.ER SS22 collection “LOVE FOR SPEED” once again draws inspiration from the standard concept of masculinity, the qualities and behaviours associated with men. The collection focuses on the “masculine adventurousness”, how the manbox encourages men to engage in risk-taking activities that are often related to speed, power and sometimes permission to harm themselves/ others. These acts of recklessness and liberation are digested through different perspectives, and interpreted with the brand’s signature style of liquifying and twisting known structures and concepts.
In the presentation, the designers see a group of boys and girls seeking dominance and glory through sets of reckless and adventurous behaviours. The film resonates with the theme of the collection; the complex relationship between gender and speed. It asks questions regarding the glorification of masculine adventurousness and the possibility of seeing romance in the acts of struggles and violence.
VANN_Evolves Signature Designs with Fire and Romance
The SS22 collection, Aperture, turns up the intensity on signature designs for a distinctive rebellious and romantic look. Combining iconic and new pieces with 3 key elements – Love, Bullets and Fire, there is a bigger range of sizes with Palm-Sized Heart Earrings in hollow silver and striking Mini Heart Studs. The unique single heart earrings include barbell and jump-ring details for a playful ‘piercing-on-piercing’ look. “I’m fascinated by how often what we love and what we hate to be intertwined and connected. Aperture is a collection that explores that dichotomy and ultimately finds beauty in its complexity and intensity.” – Vann Kwok, VANN Designer.
The presentation is a tribute to 90s Hong Kong cinema, the gangster-esque movie follows a femme fatale lady crime boss into an old-school arcade, as she flees tattooed and chained thugs. The game of cat-and-mouse is as adrenaline-inducing as it is psychologically captivating and features the collection’s key pieces as the object of everyone’s desire.
Exploit New Opportunities, Partnership with Luxury Retail Platform LN-CC
To lead the HKFG PARIS SS22 designers to explore business opportunities and increase media exposure, FFFpartners with the online platform LN-CC. Launching a curated selection of the designers’ latest collections during the Paris Fashion Week, this partnership aims to present the diversity and potential of the Hong Kong Designers.
HKFG, formerly known as Fashion Guerilla, is an international program organized by Fashion Farm Foundation (FFF). With the mission of bridging talents to the international fashion scene and promoting Hong Kong fashion design, FFF organizes the program twice a year for the two seasons, Spring/Summer and Fall/Winter. Hong Kong fashion brands are selected to present their collection and meet global buyers and media in showrooms and trade shows. The first program was unveiled in Paris in 2013 and has been staged in New York, Singapore, Tokyo and Shanghai fashion week in the previous years.
About Fashion Farm Foundation
Fashion Farm Foundation (FFF) is a non-profit organization founded in 2012 with a mission to promote Hong Kong fashion designs globally by synergizing local fashion designers, entrepreneurs, cultural practitioners, industry experts and retailers. FFF organized a series of campaigns and events locally and globally, such as FFFRIDAY and HKFG, every year. It aims to bridge Hong Kong local fashion talents to the Hong Kong public and the international fashion scene, get more people to discover Hong Kong’s very own creative talents and showcase these hidden gems to foster Hong Kong’s fashion creative recognitions.
LN-CC is a progressive retail space and digital platform, offering a unique combination of independent brands and high-end designers. The London-based physical store includes a club, library and record shop. LN-CC’s forward-thinking approach goes beyond the selection of products with a myriad of engaging content, events and culture.
All images courtesy by Designer
PR Agency OBCM Paris