Fashion Trust Arabia (FTA) hosted its third annual FTA 2021 Prize today in Doha, Qatar, at the National Museum.

Guests including international and MENA region celebrities, press and VIPs gathered together to celebrate 5 designer winners, in a ceremony presented by model Irina Shayk and Al Jazeera TV presenter FairouzZiane.

FTA Founder Tania Fareswelcomed guests alongside Her Excellency Sheikha Al Mayassabint Hamad bin Khalifa Al Thani, Chairperson of Qatar Museums and Co-Chair of Fashion Trust Arabia, under the Patronage of Her Highness Sheikha MossaBint Nasser.

The winners were selected by the FTA Jury, a prestigious group of industry heavyweights, during today’s Judging Dayat the M7 culture space in Doha.The 24 designer finalists presented their collections to the Jury, and competed for the following award categories: Ready-to-Wear, Eveningwear, Accessories (Shoes&Handbags), Jewellery, Franca Sozzani Debut Talent Award and this year’s newly introduced Guest Country Award, which was in partnership with Colombia.

Each winner will receive financial support of up to $200,000, and benefit from an extensive mentorship program with key FTA partners. This includes aspecial partnership with retailer MATCHESFASHION, which will be stocking exclusively on its website all FTA 2021winners, in addition to providing business mentorship.


FTA is proud to announce the winners of this year’s FTA 2021 Awards:

  • Zaid Affas, Ready-to-Wear designer winner
  • Alia Bin Omair, Jewellery designer winner
  • Port Tanger(by Bilal Fellah,) Accessories designer winner
  • Benchellal(by Mohamed Benchellal,) Eveningwear designer winner
  • El Tayeb Nation (by Abdelgarder El Tayeb), Franca Sozzani Debut Talent Award
  • A New Cross (by Agustin Nicolas Rivero), Guest Country Award

Fashion Trust Arabia would like to thank the immense support of its Jury and Advisory Board members, especially in these challenging times, without whom FTA’s mission would not be possible.


Alex IsraelArtist;Alexa Chung, Fashion Designer;Azza Fahmy, Jewellery Designer; Carine Roitfeld, Founder & Creative Director, CR Fashion Book; Casey Cadwallader, Creative Director, Mugler;Elie Saab, Fashion Designer; Francesca AmfitheatrofArtistic Director Watches &Jewellery, Louis Vuitton; GherardoFelloni, Creative Director, Roger Vivier ; Haider Ackermann, Fashion Designer; Juergen Teller, Photographer; Laura Brown, InStyle USA Editor-in-Chief; Lorraine Schwartz, Jewellery Designer; Natalia Vodianova, Philanthropist; Pierpaolo Piccioli,Creative Director, Valentino; Remo Ruffini, Chairman & CEO, Moncler; Sandra Choi, Creative Director, Jimmy Choo; Virgil Abloh, Creative Director, Louis Vuitton and Off-White; Zerina Akers, Costume Designer & Stylist; Zuhair Murad, Fashion Designer

FTA 2021 Advisory Board

Alex Fury, Editorial Director AnOther; Alastair McKimm, Editor-in-Chief; AfefJnifen,Alexia Niedzielski, Co-Founder & Co Editor-in-Chief SYSTEM; Carmen Busquets,Entrepreneur & Investor;Elizabeth von der Goltz,ChiefCommercial OfficerMATCHESFASHION;Fabio Piras,MA Fashion Course Director Central St Martins; Hamish Bowles, Global Editor-at-LargeVogue US; Ib Kamara,Editor-in-ChiefDAZED; Jefferson Hack, Co-Founder Dazed Media;Johanna Ortiz, Fashion Designer;Law Roach, Celebrity Stylist; MohiebDahabieh, Nina Garcia, Editor-in-Chief ELLE USA; Roger Moukarzel, Photographer;Patti Wilson, Stylist; SaifMahdhi, Founder, SAFE Management; Sara SozzaniMaino, Deptuy Editor, Vogue Italia; Sofia Guellaty, Editor-in-Chief;Sarah Andelman, Creative Consultan.


FTA is a non-profit initiative launched in 2018 under the patronage of HH Sheikha MozaBint Nasser as honorary chair, with co-chairs HE Sheikha Al-Mayassabint Hamad Al-Thani and Tania Fares.

The first initiative of its kind in the Arab world, FTA was originally created to provide financial support, guidance and mentorship to emerging designers in the MENA region. The organization has become so much more: a platform of opportunity through which every talented Arab designer can grow and receive international recognition.

Each year the FTA jury is responsible for selecting 5 winners out of 24 finalists. Each winner receives a grant of up to $200,000 and a year of invaluable business mentorship and training relating to sustainable practices. This includes a special partnership with the retailer MATCHESFASHION, which in addition to providing mentorship the collections of the winners, offering them access to global markets. The retailer has also been providing the FTA winners with business mentorship.

Fashion Trust Arabia has expanded by launching FTA Pulse and the fashion database Directory, invaluable resources assisting in shining the spotlight on the Arab fashion world’s luminaries through features, interviews, and company information.

By exploring local culture, regional trends and the latest innovations, Fashion Trust Arabia now showcases a never-before-seen panorama of the Arab fashion scene, while simultaneously highlighting the sector’s great global significance.

All images courtesy of FTA

PR Agency Lucien Pages Communication

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