Milan, 17 January 2022 — JET SET, the luxury sportswear pioneer born in 1969 in St. Moritz best known in the 80’s as the stars ’ski wear label par excellence, joins Milan Fashion Week’s official calendar aiming to fortify the brand’s presence in the fashion segment through the unique international network the city can boast, presenting both men’s and women’s collections for the first time in the Italian fashion capital.
With JET SET’s motto “From the slopes to the city”the label combines the unique design language and the uncompromising quality approach with a wide offer including ski wear, après-ski and urban wear. This has been the key to JET SET’s ongoing success in producing all year luxury sportswear for conscientious consumers.
The collection shines with a new light thanks to the new gold and diamond families enriched by lurex yard and metallic garments. The animal print merges jaguar and zebra patterns for her, with a darker ton-sur-tone version of the feline pattern for him. The multi-foil family remains a highlight in both collections, with the introduction of the blue-black style alongside the iridescent garments. Knitwear is made special by jacquard and intarsia techniques. No need to say, ski wear remains the focal point of the collection, with the best performance features.
Acquired by the Gaydoul Group as part of a strategy focusing on investments on Swiss heritage brands with international potential, JET SET pushes the accelerator on its international expansion partnering with the most important players in the industry, both online and offline. Besides consolidating collaborations with German luxury retailers Lodenfrey, Engelhorn and Breuninger, JET SET boosts new partnerships with giants of online shopping such as Mytheresa and British historic platforms Browns and Net-a-Porter, as well as Turkey’s leading fashion name Beymen and renowned sportswear retailer Gorsuch in USA.
JET SET places great value on sustainability and ethics implementing the use of recycled material such as recycled nylon and eliminating all furs and down. As an alternative to the latter, JET SET choose a technical filling made with 100%-recycled PET bottles. Alongside an ongoing research to implement eco-friendly components, the main production is located in Italy in order to reduce the environmental impact of transportation and to ensure the best manufacture possible. It is vital for JET SET to use innovative fabrics and to continue on the path of a gradual conversion to a sustainable approach.
All images courtesy of Jet Set
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