LONDON—FEBRUARY 18, 2022—Paramount Consumer Products today announceda Coming to America-inspired Black-Owned Haute Couture Runway Show at London Fashion Week. The exclusive event will celebrate and amplify Black creatives, designers and Black-owned businesses byactivating around the classic Paramount Pictures Coming to America brand during one of the biggest weeks in global fashion.

For this momentous event,Paramount Consumer Productsis partnering with two designers: Sania Daniel, Designer & Founder of The House of Nubian,and Saville Row designer Kwame Koranteng. Each will showcase their Haute Couture Coming to America-inspired collections that celebrate the iconic movie’s expression of African style and culture.

House of Nubian

Sania Daniel’s House of Nubian Coming to America collection encapsulates the beautiful expressions of wealth throughout Africa cultures. The House of Nubian celebrates former female rulers andNubian Queens who were known for their wisdom and strength of character. Daniel’spieces are a true expression of femininity, delivered with dignity and elegance. Every print is carefully selected from Africaand boasts the continent’sexpansive heritage and beauty.

Sania Daniel comments: “Coming to America has given The House of Nubian brand a backdrop, a reminder of the richness, excellence and strength of Black culture. The Queens and the Princesses of Zamunda collection express the character of the Queens of Nubian. The inspiration for this collection comes from Princess Nikka’s demonstration of humility, strength, skill, patience, wisdom, ability and resilience wrapped up in beauty and elegance. Working on this collaboration and being able to express the vision of The House of Nubian brand is a dream that has come true.”

Kwame Koranteng
Kwame Koranteng, Founder of Kwame Koranteng Design, is a multiple award-winning bespoke designer for luxury menswear and stylist for men and women. His Coming to America collection is reminiscent of the elaborate, iconic wardrobes from the movie.

Kwame Koranteng comments:“I feel really excited to become a part of the Paramount Consumer Products family.  Since childhood, I have loved the Coming to America movie and now tobe able to do work inspired by this iconic brand feels good. I am so honoured and privileged. The outfits in the movie speak volumes which drew inspiration for this Coming to America collection.”

The event will also spotlight Black-owned health and beauty brands who also launched their own Coming to America-inspired collections, includingGoodMela, a cosmetics company advocatingfor inclusive and ethical beauty, and Goodman Factory, a British male beauty brand standing for male mental health.
Mela Haughton, Founder&Director, Good Mela Ltd says:“At Good Mela, we take pride in viewing beauty and inclusivity through a different lens and we took the exact same approach with our new collection. Recognising the opportunity to authentically highlight the way in which the African and Caribbean diaspora are connected, the Coming to America collection is a unique celebration of our entwining. We’re pleased to be part of this event and are looking forward to continuing pushing the bounds of creativity.”

Richard Amole, Founder&Director, Goodman Factory says:“I was heavily inspired to launch our men’s grooming product collaboration with Paramount Consumer Productsbecause Coming to Americapositively uses comedy to portray the history of immigration and Black African culture. This aligns perfectly with Goodman Factory, as we are building a growing community of men who embrace theirindividual identities. The Goodman Factory XComing To Americacollection means so much to me, as it demonstrates a partnership betweenBlack-owned brands, manufacturers, designers and ingredients coming together to showcase African tribal art and culture.”

In addition to thesedesigners and beauty brands, the event boasts a powerhouse roster ofBlack creatives including hairdressers, makeup artists, models, DJs and content creators who worked behind the scenes. 

The Coming to America-inspired Black-Owned Haute Couture Runway Show will support London Fashion Week’s official schedule and showcase on Friday 18th of February 2022, at 8:30pm. 

About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.