VITELLI presents “Gioventù Cosmica” 2022 Parte Prima: “Fiori di Lillà”
We joined hands and crafted this collection to escape the “Phenomenology of the Ego”.
We don’t believe in creativity as a “profession of inspiration”, nor we endorse the “designer as a genius” entitled by mythical singularity. We don’t believe in the role of the public as a prosaic figure.
We believe creativity is collective, no one is entitled to it. The fact we, as artisans, are “occupied”, does not mean we must be secluded in a constant state of imitation, leaving creativity to someone else’s genius.
Such was the foundation of Italian arts and crafts and the core inspiration for our new collection: romance at the times of Liberty a Milano. Liberty style was rooted in the “no reference but nature” approach and aimed at expanding art to a social level, sustaining that every thing and every gesture of life could be marked by a beauty criterion.
By attempting to do so, makers were keen to infuse industrial production with work of hand, securing the preservation of a “wisdom of making” (“mestiere”) and empowering lower social classes.
Liberty creatives did not succeed in changing the social paradigm, yet they injected the environment with hand-made masterpieces: the ferro-battuto of Casa Castiglioni, Casa Laugier and Casa Ferrario, all made by Alessandro Mazzucotteli; the concrete works at Casa Campanini by Michele Vedani, who also made the symbolist Edicola Bonelli at Cimitero Monumentale; the firepainted wall ceramics of Villino Maria Luisa and Casa Guazzoni by Pio Pinzauti e Ferdinando Brambilla.

Inside the collection
Our regenerative work welcomes a new entry: a new hybrid textile made from upcycle yarns on 70s mechanical machines. We used this new material on twisted dresses, baloon boleros, zipped shelljackets and oversize hoodies, all designed to generate little or no waste in the cutting.
The Doomboh needle-punched line was enriched with printed silk and crepe fabrics (all strictly deadstock), felted together with unexpected results: doubleface garments where prints and wools melt into each other, creating nee possibilities on print upcycling.
Selvege cut-outs from textile industry waste were collected and used for embroidering as well as for padding our first down-jackets experiments. Collection was completed with 100% circular production items: hand-machine knitwear, crochet accessories and a mad series of warmers were all made in our “Organic Knitting Theater” at Spazio Vitelli, regenerating our own sampling and production waste.

All images courtesy of Vitelli

PR Agency Next Agency