Provincia Fall Winter 2022 – 2023 at Milan Fashion Week

Introducing the PROVINCIA Fall Winter 2022/23 at Spaccio – an open source multi functional space dedicated to the research and development of knitwear. On the occasion of the MFW, Spaccio turns into an outlet in which PROVINCIA, the brand by Serena Novello shows the new collection and a capsule for a private sale, produced in white yarn and then made with stock colorings and, according to what’s available, the client can choosemodel and color for a unique and made-to-order special piece.


The FW22 collection by PROVINCIA leaves the concept of waste behind, moving towards creations that avoid the shortcuts of serial production and transcend momentary pleasure. Conceived from stock fabric or excess materials, every garment is unique and treated with disruptive handmade techniques, putting the art in artisanship through the principles of Couture. The imagery is deeply intimate: original artworks are painted on the thread, while personal memories become production choices – above all, the accessories made with recycled glass and inspired by the founder’s upbringing among Murano glassworks.
The FW22 pieces trace moments of heartfelt elegance that hope to defeat the passing of time.

About Provincia
Launched  by Serena Novelloin Italy – in the Veneto region – PROVINCIA explores the possibility of translating hyper-local codes to new, universal standards. Clichés are investigated and adapted to the fluidity of todays planet – beyond genders and impermanence, these handmade garments aim for timeless elegance and environmental responsibility.
Traditional visual languages are disrupted with textile and sartorial choices such as sustainable washes and original fits.Any nostalgia encountered throughout the creation of these clothes serves as further inspiration to extend the life cycle of materials and ideas.

All images courtesy Provincia

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