Chono Fall Winter 2022 - 2023 at Rakuten Fashion Week Tokyo

Chono Fall Winter 2022 – 2023 at Rakuten Fashion Week Tokyo

Chono established 2014. The maker imagines the joy of the wearer, and the wearer is moved by the maker’s feelings.
At CHONO, the goal is to create clothing that encompasses the feelings of both the maker and the wearer. This is the basis of “imagine fabrics.”

Original fabrics filled with pure bliss, born with the help of experienced and skilled craftsmen.
Providing the special opportunity to add color to daily life through a single carefully tailored outfit.

Each garment includes a brand-specific “Descriptive Label” that indicates the people involved in the creation of the garment to convey the importance of Japanese craftsmanship.

About Designer

Wataru Nakazono born in Fukuoka prefecture. Joined the Tokyo Collection brand after graduating from Tokyo Mode Gakuen.
Leveraged his experience to start textile-focused women’s brand “CHONO.”

Wataru Nakazono – Chono won the 2018 Tokyo New Designer Fashion Grand Prix.