Yoshio Kubo Spring Summer 2023 presents HITODAMA for the collection.

HITODAMA is the Japanese will-o’-the wisp which is is an atmospheric ghost light seen by travellers at night.

The design idea was expanded from one keyword, “ghostly transparency.

Many thin fabrics are layered to express the beauty of the silhouette

Credit

DESIGNER : YOSHIO KUBO

SHOW DIRECTOR : JUNYA YAMADA

ARTISTIC DIRECTOR&STYLING : SHINICHI MITER

HAIR&MAKEUP&HEADPIECE : MASAYOSHI OKUDAIRA

MUSIC : LICAXXX

FILM DIRECTOR : KOHEI IGARASHI

PHOTOGRAPHER : TETSUO KASHIWADA

PR Agency Revolution PR Japan