“Cool TM, the best idea since we invented happiness”.

You were dreaming of a beach coast draped in a golden sunset, well, it’s in between Miami and Palavas les flots that Cool TM decided to land.

Inspired by the club resorts of the 80s, the SS23 collection is questioning the kitsch and the “bad taste”.

As a tribute to Roger Minick, the looks seem off in the landscape, those birds of paradise are the must-see tourist attraction ! One’s bad taste is another’s good, and it seems that

it’s at the swimming pool’s bar, a tequila sunrise in one hand, that you’ll be able to witness the rarest specimens of those vacationners.

All images courtesy of Cool TM

PR Agency Karla Otto