VTMNTS present MENSWEAR + WOMENSWEAR + NON-BINARYWEAR Collection
VTMNTS is using an architectural approach to construct the garments, mixing sartorial techniques with advanced material science research. Cropped tailoring lies in the foundation of the SS23 collection. The cropped tailored jackets are followed by cropped shirts, cropped pants, cropped knits, cropped hoodies, cropped bombers with exaggerated shoulders, cropped puffer jackets. Cropped everything stands forfor cropping the bullshit. The cropped collection represents the new minimalism, with the motto: “cut off the unnecessary”. New minimalism – for the new generation.
VTMNTS proprietary “double shoulder” construction creates the ability to extend the garment’s shoulder line on the day you feel more dramatic. Double jackets, double shirts, double pants, double belts, double bomber jackets are inspired by traveling with too much luggage and the necessity to put on an extra layer at the airport not to pay for extra luggage charges. The inspiration for double pieces also lies when you cannot decide which look to wear so you merge them and wear both at the same time.
The clothing becomes a frame to frame a character. It should no longer be about everyone buying the same “it” items and turning into clones wearing them – it’s about finding the pieces that will frame your personality and not distract from it. The items that will put the spotlight on who you are, or who you are aspiring to become. It’s about you and your inner desires. Just let them out!
This collection is an anti-uniform. The whole concept of the uniform is to erase personality – the collection puts the spotlight on the personality. Models who ended up choosing similar outfits looked completely different and so true to themselves on the runway. We used proprietary construction techniques and developed in-house materials to make sure the pieces make you look good no matter your gender, while highlighting your identity and allowing you to choose how to wear it.
VTMNTS stands for gender equality. It`s time for fashion to shy away from focusing only on womenswear and menswear. This is why we introduced a non-binary wear category and why the show reflects the gender diversity with models walking the runway and talents working behind the scenes. True freedom is knowing who you are, and being unapologetic about it.
You can wear a sexy red leather trench coat with nothing underneath it if you’re a hot udon chef and feel like it. You can change your flight attendant uniform to a pair of shiny thigh high leather boots and a tailored silhouette with shorts that hide invisible zips in the side seams – open it to create an extra-fluid movement. Or wear a pair of perfect leather trousers and a tank top with hidden shoulder pads if that is what you want to wear to your Constitutional law class. No logos, no explicit branding – just the pieces that make you feel right.
No pants policy is a part of the collection, inspired by no need to wear pants when working from home, and doing all those conference calls. Double trench coats are merged to construct a new exaggerated silhouette. Wear it open and closed at the same time.
The “chameleon effect” puffer jackets are filled with recycled down and can change colour depending on the environment due to an innovative material. While shearling bonded with ultra-soft leather – to recreate the iconic silhouette of the pilot jacket in an all-new quality – extremely soft and extremely light.
The Neo-western boots come with clear transparent soles to showcase the shoe construction. Some of the boots come without backs – becoming a cowboy sabot, worn with track pants tucked in. The spring technology typically exclusive to high performance shoes makes wearing them as comfortable as wearing the sneakers.
Material science is an integral value of VTMNTS. With this collection we expanded our reach to new-age material technologies of non-animal leather and planning to fund a material science laboratory in our studio to further advance the implementation of the new cutting-edge technologies.
VTMNTS SS23 collection for all genders, is built on tailored silhouettes and classic wardrobe items, is reconstructed and modified to fit the attitude of the new generation. Layered tailoring with cropped and full-length pieces merged as one item, accompanied by tailored pants merged with shorts.
Gender equality lies in the foundation of the brand and featuring a wide variety of genders in equal manner is of major importance. The mirrored clothing of the final looks stands for the reflection of the reality we live in today and all those times we look in the mirror before we finally realize who we truly are.
Who is VTMNTS:
VTMNTS is the new brand from Guram Gvasalia and the minds behind VETEMENTS. The brand name celebrates a more minimal approach to the modern wardrobe. The idea of a traditional logo is erased and replaced with the barcode – a signature element of VTMNTS, that will only be recognized by those who know.
VTMNTS is designed for all genders and values modern material science and traditional craftsmanship. Extreme quality is one of the most important foundations of the VTMNTS world. The goal is to give the young generation the same quality feeling that Hermes gives their sophisticated clientele. The mission of the brand is to redefine traditional luxury for the next gen.
Guram Gvasalia, Creative Director of VTMNTS:
“When I first walked in that space, it just felt right. Magic happened when the sunlight broke through the concrete construction and created lines of light on the floor reminiscing the barcode lines, the signature element of VTMNTS. A true beauty created by symbiosis of something human-made and nature. The light of the show was coming from the sun itself, the most sustainable lighting solution out there. It felt like being in a Church of the Future, but not a Church preaching any religion, more a place of true awareness, a place where you belong by simply being your true self.
The designs are the main focus of the collection, nevertheless casting plays an extremely important role for us. The talent who walks the show is so special. Each of them have their own story to tell. So I ask the models which look they like the most from my boards and want to wear for the show. We choose their look together. And this created the energy that can be felt when watching the show. They are all proud of what they wear and of who they are. I told them: walk the way you feel like walking, fast, slow, just be yourself, run if you want to or channel your inner-Naomi.
Being a war child and refugee teaches you to love life and also to give love. Once you lose your home, once you lose everything you have, there is not much that can be taken away from you. Being queer, having to come out often means to lose people in your life, but it also makes you stronger and pushes you to climb higher.
I was asked multiple times in the past months, why I have decided to do what I`m doing. It`s very simple, I realized if I don´t do it, I wouldn`t know who else would. The luxury industry sector belongs fully to a couple of conglomerates and succeeding means becoming a part of their system, which seems to have not yet gotten an update to the 21st century. For me it`s important to show the young talent that being who you are is enough, and you can still succeed by building your own brand, even if your last name is not Pinault or Arnault. Success lies inside of each of us, sometimes you need to get the courage to look deep enough.
This collection is about gender equality. It`s about knowing who you are, and standing for your beliefs. It`s time for the minority to get the voice and become the majority. Humanity is not mass production, each life counts, each human being counts. The world is changing, and so should fashion!”
All images courtesy of VTMNTS
PR in house VTMNTS