La Martina Fall Winter 2023 Presentation at Milan Men’s Fashion Week


Milan, 14 January 2023 – On the occasion of the MFW man, La Martina presented the FW 23 collection in the marvelous setting of the Palazzina Appiani, located inside Parco Sempione, the largest green heart of the city.  Notable prominent personalities, including Italian journalists and international VIPs, ambassadors and friends of the brand attended to the exclusive event.

La Palazzina, an 18th century neoclassical jewel designed by Canonica to accommodate the family of the French emperor, he knew how to create a harmonious union between tradition and contemporaneity, embracing perfectly the creative line of La Martina.

La Martina Fall Winter 2023 collection draws inspiration from the brand’s Argentina origins. It traces the journey of the brand from Argentina to England, with the Guards and U.K. capsules London, and with the winter versions of the Snow lines Polo, Jet Set and Gerard Loft.

To the Guards line, characterized by the iconic details of the uniforms real, a more British touch is added with the introduction of the immutable charm of English fabrics and patterns for a classic result elegant: from the famous hound stooth and checked & overchecked, to elegance originating from traditional herringbone yarns and tartan prints.

The entire La Martina Fall Winter 2023 collection is structured in capsules of inspiration by touching various styles and moods, from sporty and casual to a more elegant cut come on neutral tones, keeping the mix of colors and materials as the fil rouge for give the collections a touch of uniqueness and modernity.

Guestlist of La Martina Fall Winter 2023, Notable prominent personalities, including Italian journalists and international VIPs, ambassadors and friends of the brand attended to the exclusive event.

Claudio Sona, Fabio Novembre, Alessandro Santamaria, Marco Ferri, Lando Simonetti, Daniela Roncaletti, Francesco Sarcina, Ludovica Pagani, Alessandro Magni, Luca Gervasi, Elena Minozzi, Giulio Scarano, Angela Caloisi, Luca Macellari Palmieri, Valentina Tioli, Giacomo Cavalli, Paolo Crivellin


La Martina was founded in 1985 in Buenos Aires by Lando Simonetti, an Italian who grew up in Argentina, and Gachi Ferrari.

Starting from Argentina, synonymous with polo, the brand has expanded into the world: its presence it is rooted in Europe and Latin America, the Middle East and North Africa.  With 100 flagship stores (including the flagship stores in London, Paris, Dubai, Johannesburg, Buenos Aires, New Delhi, Riyadh and Cairo) and 600 multi-brands, the philosophy of fair play has conquered main international markets, developing partnerships and collaborations with the most renowned Ivy League universities (Harvard and Yale) and UK schools (Eton, Cambridge and Oxford).

The main offices are in Buenos Aires (Argentina) and Chiasso (Switzerland) with operational offices in London and Miami.

Parallel to the ready-to-wear collections, thanks to the 35 years of expertise gained in the technical equipment sector – with the production of saddles, helmets and boots for polo – La Martina has become a prestigious player even in the sports field so much to found in 2000 the Polo Management Group.  Led by Adrian Simonetti, the agency deals with numerous events related to the world of polo, from organization to technical support for horses and players, up to the management of sponsorships and the most recent launch of a social platform of the Polo.

All images La Martina by La Martina,

PR Agency Switch on Lab Milan

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