Simon Cracker Fall Winter 2023 – 2024 at Milan Men's Fashion Week

Simon Cracker Fall Winter 2023 – 2024 presents …BUT NO

“Learn to say no is learn to gain freedom”, “If you’re not angry, it means that you don’t pay attention”, “If it’s not what it would be, then it’s what it should be”, “Anger is an energy”. These are the main concepts that have inspired us for this collection. The world is in danger, and Fashion can’t ignore the situation.

This time we’re a bit more angry, we want words to become facts: we’re reasonable and we demand the impossible. We’re an independent brand and we make a great effort, but we do it with enthusiasm and consciousness, supported by people who believe in us and share our values.

The Simon Cracker Fall Winter 2023 – 2024 collection is based on a strong punk ideology, in its original sense: nonconformism, the definition of one’s not aligned and unique identity , the distance from common places and escape from orthodoxy, provocation and system’s mockery.

All of this is reflected on tailored clothes encrusted with silicone that cracks if it’s worn, coats made from handmade blankets, knitwear that comes from leftover yarn swatches , white shirts with spray painted Peter Pan’s collars, chandelier fragments that become blood’s drops.

“…But No” ‘s godfather is Jamie Red, anarchic, artist and Sex Pistols’ art director, that has donate us some clothes from his brand “Ragged Kingdom”, fashion show’s closing pieces.

Second collaboration is with knitwear designer Gaia Segattini and her brand Knotwear. Gaia, as well as a friend, is an upcycling Italian pioneer, always supporting independent brand and not-mainstream fashion.

Even in this fashion show of Simon Cracker Fall Winter 2023 – 2024, the casting features friends of different ages, gender and physicality: they complete their own outfit with their own shoes and accessories, pointing out our authenticity willingness, on to the point where an accident has become a part of our storytelling