Rains Fall Winter 2023 – 2024 at Paris Men’s Fashion Week, Rains explores the hero within for Paris Fashion Week show.
PARIS – Rains debuts its Fall Winter 2023 HERO collection at Paris Fashion Week. What Runway show as part of the official Menswear Ready-to-Wear Fall-Winter 2023-2024 Paris Fashion Week calendar.
For its FW23 Paris Fashion Week show, Rains explores the hero within. Self- empowerment galvanized by the catalyst of change.
“Change is a common theme in our lives right now – like standing on shaky ground. We can let it overwhelm us or search for the hero inside. The show and collection capture that hero energy, forward momentum, grounding, and positivity. It’s about taking on your uniform for whatever hero you need to be,” says Tanne Vinter, Rains Head of Design.
The show rewrites what is expected of the brand; a departure expressed through every facet of Rains’ most ambitious production to date. From scale to setting and score – leveraging yet challenging hero tropes.
“We wanted the location to reflect the power and drama that the ‘HERO’ title evokes. Yet we knew that telling this story in an urban or brutalist setting would be too literal.
The location is stunning. Its scale, ornamentation, hues, the acoustics, everything signals the magnitude of the moment – both the show, and, figuratively, those moments in life that bring out our inner hero,” writes Philip Lotko, Rains Co-Founder.
Rains Fall Winter 2023 – 2024 Collection
The show will reinforce Rains relationship with contemporary performance outerwear.
However this season – Rains Fall Winter 2023 – 2024, silhouettes spill to the ground in columns of technical fabrics and extend beyond reality.
“The theme has offered an opportunity to stretch our minds. The silhouettes are more dramatic, sculptural, powerful. We explore superhero iconography in theatrical capes, extended collars, and new branding with a HERO application.
Mono-sleeves recall the over-extending limbs of the superhero trope. The sleeves also reference straitjackets, speaking to the need to embrace our inner demons to fully flesh out the hero within. The collection offers more silhouettes, fabrics, and colors than ever before. The depth speaks again to individuality and building your hero’s uniform.
Clothing empowers us. We use it to mask, while simultaneously revealing who we are underneath. We want the show experience and the collection to inspire the self-empowerment needed to wield your inner hero,” concludes Tanne Vinter.
Rains is an outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design – a contemporary reinterpretation of the classic rubber raincoat.
Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents. The brand’s core is outerwear – designs engineered to keep the elements out. But Rains also exists to let the city in.
To give discerning city dwellers the freedom to explore the urban outdoors. To tap its vibrance, innovation and culture. And to ultimately feed off the city-inspiration that birthed Rains.
For more information at https://www.us.rains.com/
All images Rains Fall Winter 2023 – 2024 by Rains
PR Agency Lucien Pages Communication New York