Atsushi Nakashima Fall Winter 2023 – 2024 collection at Milan Fashion Week

Atsushi Nakashima Fall Winter 2023 – 2024 collection at Milan Fashion Week

In the past 3 years, my health problems led me to become aware of environmental issues that could be the cause of my health problems. At the same time, I have started to think that creating my collection itself may expedite ecological destruction, such as the mass disposal ofclothing. I noticed that it is not just about other people’s problems.

That thought made me launch a new “Circularity Project” in tandem with my brand ATSUSHI NAKASHIMA.

Through this project, I learned that my clothes could be renewable and that I could create high-design pieces with recycled materials from my past collections. The “Circularity Project” collection could be a new experience to enjoy fashion for all the people who love fashion. I hope that more people who meet our show get interested in circularity and taking a part in it.

Of course, it is hard to achieve that we recycle 100% of clothes now. This show is the first step of our project to raise environmental issues in the world. I’m trying to reduce pressure on the environment and running to the goal eventually.

The apparel brand [ATSUSHI NAKASHIMA] will be reborn as a brand that addresses environmental issues for future after 100 years.

Materials will be primarily made from recycled materials, materials made from plant-derived polylactic acid,and waste materials from past collections.

The “ATSUSHI NAKASHIMA” style will be maintained while working on sustainability.

The latest look uses an NFC (Near field communication) chip as a digital touch point.

All images of Atsushi Nakashima Fall Winter 2023 – 2024 collection by Atsushi Nakashima

Photographer Hirokazu Ohara

PR Agency Maximilian Linz Milan

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