Schiaparelli Store: Celebrates Exclusive Opening Boutique at Harrods London

WHAT: On Tuesday, March 21st, the Maison Schiaparelli celebrated the launch of its new boutique at the department store Harrods in London, with a special cocktail and dinner.

The evening was co-hosted by Schiaparelli Creative Director, Daniel Roseberry, and Schiaparelli CEO, Delphine Bellini. Guests in attendance included actress Joan Collins*, model Naomi Campbell*, actress Emilia Clarke*, actress Naomie Harris*, actress Ruth Wilson*, actress Gwendoline Christie*, singer Pixie Lott*, and socialite Sabine Getty*. *Denotes guests dressed by Schiaparelli.

Other notable guests include leading Talent from the Fashion and Luxury industry such as Ib Kamara, photographer Juergen Teller, photographer Nadine Ijewere, milliner Stephen Jones, photographer Rafael Pavarotti, photographer Campbell Addy, among others.

Guests were treated to an early look at the new Schiaparelli store / boutique at Harrods on the Superbrands floor. And then for the dinner, guests were met with stunning decorations, with a Schiaparelli Shocking pink inspired floral arrangement and specially curated menu at The Belgravia.

Schiaparelli has opened the doors to its very first British flagship store at Harrods, London’s milestone shopping destination. Designed as an exclusive and desirable setting reflecting the spirit of the Maison, the Schiaparelli store / boutique at Harrods holds a wide selection of ready-to-wear pieces, such as tailoring, evening wear and signature designs to address the surge in demand from British customers.

The Maison’s iconic best selling leather goods, such as the Secret and Face handbag collections, are available in a wide range of colourways and fabrics. The most limited edition styles, like the bijoux Face bag, are also available. A full range of additional leather goods and accessories, such as Schiaparelil’s signature jewellery collection, are an important part of the product offer in the boutique.

Schiaparelli’s Creative Director Daniel Roseberry took inspiration for the space from the Maison’s rich creative heritage, with references to Jean Michel Frank, Alberto Giacometti, Salvador Dali and other culturally defining Schiaparelli collaborators. It evokes the iconic Atelier of the Maison Schiaparelli located on Place Vendôme, in Paris.

WHERE: HARRODS 87-135 Brompton Rd, London SW1X 7XL, THE BELGRAVIA 9 Grosvenor Place, London SW1X 7SH

ABOUT SCHIAPARELLI

With her wild imagination and revolutionary approach to fashion, Elsa Schiaparelli instilled a unique creative spirit to 20th Century design.

Turning ordinary objects into some of the most memorable creations, Schiaparelli expressed her creative talents through fashion, fragrance, and what we refer to today as “merchandising”, blurring the boundaries between creative brilliance and commercial success, and developing an innovative business model that is still used by most major fashion houses today.

Elsa Schiaparelli’s iconic collaborations with artists like Dalí, Cocteau, Man Ray, Jean-Michel Franck and Giacometti, among others, became legendary. Her legacy has consistently contributed to mainstream culture throughout the decades, and continues to inspire people across creative industries and continents. A true artist herself, Schiaparelli is the creative force behind some of fashion’s most revolutionary shapes, techniques and colors, redefining new standards of style and what beauty means.

In 2019, the house of Schiaparelli appointed Daniel Roseberry as Creative Director, based in the iconic Salons Schiaparelli at 21 place Vendome, Elsa’s home and atelier.

@schiaparelli http://www.schiaparelli.com

ABOUT HARRODS

Harrods began as a wholesale grocer and tea merchant in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise.

As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible”, and, to this day, our customers remain at the heart of everything we do.

@harrods www.harrods.com