EJ SHEYANG SS24 at Rakuten Fashion Week Tokyo

EJ SHEYANG SS24 at Rakuten Fashion Week Tokyo entitled A NIGHT IN THE CONCRETE RIVER.

EJ SHEYANG Spring Summer 2024, this collection is inspired by the encounter with a concrete river. It was an unexpected occasion, one night, when Designer saw a river of concrete flowing down the metropolitan street. The streetlights cast their shine upon the flowing gray. Designer step into the river, and the hem of my trousers and boots soak up the gray water. The concrete starts to stick to them, becoming solid and heavy, eventually forming a beautiful pattern that weighs down my steps.

This entire experience reminds of the concept of memory. Memory flows into us like a concrete river, drenching our emotions. Eventually, like the concrete, memories will solidify, and sink into our past. We all carry lumps of concrete made of memories; they have shaped us into who we are. Designer aim to use this EJ SHEYANG SS24 collection to visually represent the flowing concrete river made of memories within each one of us.

Brand Profile EJ SHEYANG

EJ SHEYANG is a brand that focuses on sustainability and inclusivity, aiming to create clothes that fit all ages, genders, and races. By using deadstock fabrics and upcycling second-hand clothes, the brand is committed to producing garments that can withstand fast-changing fashion trends. EJ SHEYANG also could hold their own places in the closet, and be treasured by their owners for a long time.

The designer believes that “in order to shift the fashion industry towards to a more sustainable future, one of many things we need to change is our consumption habits. We need to start buying less and buying better.”