FROLOV Spring 2024, Ukrainian Beat Heart at LFW

FROLOV Spring 2024, Ukrainian Beat Heart at LFW / London Fashion Week

Saturday, September 16th: On Saturday, FROLOV presented their Spring 2024 Collection during London Fashion Week at The Bulgari Hotel.

Entitled ‘MOLODA’ (Ukrainian for «young girl»), the collection embodies the feeling of youthfulness and freedom, inspired by the metamorphosis of blossoming. Creative director of the brand, Ivan Frolov, translated these sentiments into his newest collection.

This season, FROLOV has incorporated the concept of sculpture-like silhouettes decorated with roses into the looks from MOLODA. The sculptures and roses take inspiration from Ukrainian artist Zhanna Kadyrova. In addition to this, the collection features black and white silk robe-dresses with FROLOV’s signature hearts incorporated in the form of an ultrasound.

Within the collection, the brand’s iconic symbol of the heart intensifies the love Ivan has for his home – Kyiv, where, although it is easy to get lost in the sentiments of fear, the city is still fresh and blooming.

A further note of an homage to the Ukrainian capital is also found in the golden lace detailing, where chestnuts, a symbolic tree of Kyiv, are reflected within the lace. A handmade mirror in the form of a heart is utilised by FROLOV as an element of strength in the Couture Collection. The mirrors made for the collection are hallmarked by a return to the traditional method of crafting mirrors through polishing, enhancing its strength. The heart is worn as an accessory with the intention to never break.

The FROLOV SPRING 2024 Collection also includes FROLOV’s perennial bestsellers: corsets and corset dresses embellished with Swarovski crystals which the brand has specially designed by crystal masters.

The work on the collection, as well as the show, are accompanied by songs from the Ukrainian variety music scene of the 70s: “A Red Rose” and “Chestnuts Are Falling” by Yulia Pashkovska; “My Love” by Lina Prohorova; “In The Valley, The Fog” by Mykola Kondratiuk. They all convey the spirit of the collection – youthfulness, playfulness, inspiration, and freedom.

This fashion show of FROLOV Spring 2024 is supported by the USAID Competitive Economy Program.