siyun huang SS24 digital showcase at London Fashion Week

siyun huang SS24 / Spring Winter 2024 digital showcase at London Fashion Week

Siyun Huang, the founder and designer of siyun huang® , presents her digital showcase SS24 collection at London Fashion Week with a speculative kinetic fashion collection entitled “Immateriality” through a fashion film.

This season, siyun huang continues to show the designer Siyun Huang iconic kinetic fashion art collection.

siyun huang Spring Summer 2024 Collection 《Immateriality》 originated from the experience of visiting the fossil collection in the museum, which has led to the designer think about the “intangible”.

This is a theme based on abstract Eastern philosophy, where I use elements such as dragonflies, lotus leaves, rain, bamboo, and leaves (for Zongzi) to show the life cycle process “newborn, blooming, death and reborn”. In addition, also inspired by the kinetic sculptures of kinetic artist Alexander Calder inspires her to seek a balance between movement and stillness in curved lines, geometric shapes and soft angles.

The light of dragonflies, the poetry of lotus leaves in the rain, the elegance of bamboo… Listen to the rain and watch the clouds, and respect the heavens and things. These Chinese cultural metaphors implicit behind concrete natural objects are what siyun huang aims to explore.

“Nothingness overcomes complications, silence wins over sound.” It is also a very important way to understand the unique Chinese philosophy and culture. The theme has multiple meanings: it refers to the surface layer that uses sound sensing to achieve fashion interaction; It also points to the imagination of intelligent life forms other than carbon-based life; Finally, it is an extension of the mind beyond embodiment. In addition to modern technology, I’m also exploring digital innovations of traditional Chinese intangible cultural heritage.

Some looks of siyun huang SS24 use the handmade textile of the Miao minority in southwest China, which is a type of craftmanship on fabric, but the process is complex. It requires indigo dyeing, attaching egg white or cow’s blood on the surface, constant pounding and steaming, it often takes months to produce a 45cm wide fabric, its surface is shiny but not dazzling. The silhouette refers to the geometry of the 3D cutting to create a 3D shape. By recreating fabrics with modern techniques such as shape changes, embroidery to call on the sustainable development of cultural heritage that is “passing”.

ABOUT siyun huang® STUDIO

siyun huang® Studio is based at the intersection of pioneering fashion, conceptual art and cutting-edge technology, which has officially founded in Beijing, China in 2022, and is becoming a more and more impressive, and energetic interdisciplinary creative studio. It provides customized design and consultant services for individual users, brands and institutions in the fashion industry and digitalization.

siyun huang explores the beauty, the balance, the possibility of artificial order and natural spirituality in the context of Eastern culture of Yin-Yang philosophy, with an aesthetic concept that combines futurism, surrealism and bio-inspired future. It may no longer be defined as “fashion” or “clothing”, but rather some kind of future body’s wearer, linking the multi-sensory dimension of the human being, and connecting the virtual to the real world with the help of smart wearables.

The studio’s business includes digital and physical fashion design, mechanical interactive installations such as kinetic fashion, contemporary art installations, and digital art creations such as digital couture, digital fashion film, fashion curation, etc. It aims to provide users with the perception and experience of travelling between virtual and real situations and to advocate the diversification and sustainability of fashion with its interdisciplinary solid attributes.

siyun huang® is seeking collaborations with more AI labs, AR/VR/XR technology teams, life science labs, digital manufacturers and other advanced technology suppliers in the future.

About Designer Siyun Huang

Career of Siyun Huang: Interdisciplinary fashion designer Digital fashion artist, Lecturer, PhD Candidate at Central Academy of Fine Arts, Member of the International Federation of Fashion Art, Member of the Fashion Art Committee of China Textile Engineering Society, Member of China Fashion Designers Association

Siyun Huang’s research is dedicated to exploring the integration and innovation of digital technology and fashion art, focusing on and discussing fashion transcultural and sustainability, cutting-edge technology and humanities, and future body wear and lifestyle. Siyun creates kinetic fashion, and digital fashion and has an influence on Fashion Tech.

Her works using interdisciplinary media and methods, she is the winner of the 12nd “DA LANG CUP” China Women Fashion Design Contest, the honorary title and best creative design award of the 2021 Beijing-Tianjin Wing Top 100 Young Fashion Designers, and the Central Academy of Fine Arts Student Scholarship.

Siyun’s works have been exhibited on multiple internationally renowned platforms such as London Fashion Week, International Fashion Art Exhibition, China Fashion Week, Beijing Fashion Week, canU Sustainability Art Museum, etc., and have been published by multiple media and magazines globally such as Vogue, Arena HOMME+, Redeye, Parametric Architecture, Cent Magazine, Art and Design, Fashion Beijing, China Fashion, Shenzhen TV and so on.

She served as the initiator and judge of the artificial intelligence fashion twin of a Chinese design competition. She is also a collaborative costume designer with plenty of celebrities such as musicians ADUO, Akini jing and international dance group TAO 10, etc