RAY CHU SS24 / Spring Summer 2024 Collection: Embracing the Ocean with Courage at London Fashion Week

RAY CHU proudly announces the upcoming release of its highly anticipated Spring Summer 2024 collection. Drawing inspiration from the ocean, this season’s collection is centered around the enigmatic Manta Ray, intertwining the marine ecosystem with the spirit of bravery.

RAY CHU invites you on a journey into a beachside daydream. Drawing inspiration from the depths of the ocean and the graceful dance of the Manta Ray, a captivating tableau comes to life. As the sun bathes the golden shores, the collection transports you into a realm of freedom and courage.

The RAY CHU SS24 collection features a palette rich in soft blues and sandy whites, complemented by hints of ocean green and fiery red, painting a vivid narrative. Notably, Ray Chu has harnessed innovative 3D printing technology to recreate the skeletal structure of the Manta Ray, highlighting the importance of safeguarding marine ecosystems and advocating for environmental conservation.

To fulfill higher sustainability goals, 80% of the fabrics this season consist of natural materials. Collaborating with Taiwanese manufacturers, Chu has created fabrics with fish-scale textures and utilized the latest biodegradable polyester fibers. Ray Chu have managed to seamlessly align their marine inspirations with their conscious design, paying homage to the beauty of the ocean and fulfilling the brands commitment to environmental responsibility.

“RAY CHU has consistently merged creativity with responsibility,” said Creative Director Ray Chu. “This collection pays homage to nature and resonates with the spirit of bravery. Through our designs, we aim to inspire awareness towards environmental concerns, encouraging us all to be better stewards of the Earth.”

RAY CHU Spring Summer 2024 collection stands as a masterpiece that harmonizes aesthetics, imagination, and sustainability, presenting a beautifully optimistic vision of the future through fashion. Stay tuned-in to official channels for more information about RAY CHU SS24 collection and its release date.

RAY CHU also collaborate with Velo, a cycling accessories brand based on top-notch technology genes and the blessing of aesthetics and art, inject fashion design concepts into the design of cycling accessories, and give cycling a more spiritual experience. VELO is no longer limited to bringing consumers the most comfortable riding, it is your fashion Cycling accessories.

This season we collaborate with Taiwanese skincare brand “m̄enom̄eno” skin care which embodies the spirit of “removing unnecessary elements and leaving beneficial ingredients for the skin.” The entire product line is the result of the founder’s study of skincare theories and knowledge, along with input from a skincare product PhD, multiple tests, and careful elimination of unnecessary ingredients.

The products emphasize safety, ample addition of effective ingredients, and the absence of silicon, chemical sunscreens, fragrances, allergenic pigments, and alcohol. The goal is to provide everyone with a healthy, vegan, non-toxic, and hassle-free skincare routine. After using it for some time, you can witness the skin’s balance and stability.

The “Facial Mask” from m̄enom̄eno is also used as skincare by runway models before applying makeup. It contains a sufficient amount of repairing ingredients to make makeup adhere smoothly. The mask’s packaging material is sustainable and environmentally friendly, with the mask itself made from cottonseed plush, using long fibers that naturally adhere, without the addition of chemical adhesives. It effectively delivers the essence to the skin and is biodegradable, following a sustainable and eco-friendly production process from raw materials to production.

m̄enom̄eno collaborates with Ray Chu due to their shared values, choosing environmentally friendly materials in both fashion and skincare. Their collaboration during fashion week incorporates the use of recycled fabrics, aiming to develop in the fashion and skincare industries while fulfilling their responsibility to protect the Earth.

About RAY CHU:

RAY CHU is a fashion brand that values innovation and sustainability, striving to merge beauty with responsibility. Known for breaking traditional norms with uniquely personalized designs, the brand emphasizes material selection and environmental practices. Through every collection, RAY CHU conveys a fashion philosophy that upholds both beauty and responsibility.

Website raychustudios.com | Instagram @raychustudios

All images RAY CHU SS24 by RAY CHU

CREDITS TO

PR Agency Dyelog PR London

Designer – @raychustudios

Production – @richardthornn

Stylist – @lilyrimr at @gary_represents / Assistant  Minsoo – @mm_indigo

Hair – head of the hair team @sanjamandusic @kristain.szalay @tamzininelizbethair @sanjamandusic @dario.laporta_hair @tomernagar  using @toniandguyworld

Makeup – Lead Makeup Artist Lan Nguyen Grealis @lanslondon Skincare by QMS Medicosmetics @qmsmedicosmetics

Makeup by Iconic London @iconic.london @ykonabeauty @kellymendiola @yongchinbreslin Set design – @richardthornn using @partywoo_com

Casting – @96studiocreation

Models – Khžaïghysëwe y’sohnt-nash – @ysohnt Hazz – @souljahazz El – @eleanormattthews Samira lorene Prudentos – @samiralorene Sasha meaney – @sashaa.moda Wing – @wingyofficial Moli – @moligrewal @moli.grewal Bri – @briskinnerr Monsoon kim – @mm_indigo Huiru hao – @huiru.hao Alina – @a.w.qz holly rose – @_hollyrose__ Clara – @clarazzaaaa jacob – @jacobmcalindon

PR – @dyelogpr

Music – @cormactoddmusic @winnie_ama_ @garethfreiheit

Ray Chu team – @__katiesu__ @franchimalta @amber_v1lla1t @miloguzz @alyadematos @ivyjmidwinter