Marco Rambaldi SS24 at Milan Fashion Week

Marco Rambaldi SS24 / Spring/Summer 2024 at Milan Fashion Week entitled Malafemmina

Sometimes the spells of the mind are not enough, we must add the ardor of the heart, you triune Hecate whisper to me the letters of reason. The necromancers’ curses seem to prophesy and answer questions.

Why stop us? Now’s not the time.

No malice, no feelings of guilt, we are the dancing testimony of the consequences of our choices. No regrets, just an ocean of memories. Our inclination to the water of the sea, to the sunset, to the nectar of Dionysus, to our sisters, we dip our skin and metals in fine gold.

We are not satisfied with crumbs of love, the wind dries the tears of pain. Cursed and happy, we change our appearance as we change our mood, crochet, transparencies and tampering, in the shadow of our indulgence we open new emotional portals, dressed in fringes and shiny Swarovski crystals.

Never again will anyone burn at the stake of exclusion, never again will anyone have to apologize for participating in the union.

Another season, a new choice. With Malafemmina, Marco Rambaldi addresses the concept of freedom, starting from what has been to arrive at what will be.

For this Spring/Summer 2024 Malafemmina, Marco Rambaldi turns a derogatory term into positive in the world we live in, which is afraid of bold and free woman.

A hymn to taking everything they deserve and even more, in being who they want and in doing everything possible to achieve their goals.

Marco Rambaldi’s woman is a bad girl (Malafemmina in Italian) who moves freely between satin sheets and the desire to conquer the world just like Modesta, the protagonist of The Art of Joy, Goliarda Sapienza’s masterpiece. She is ready to do anything for freedom and a better life, she is not afraid of being a creature beyond gender. He’s a man and a woman at the same time.

Just like Dionysus, god of ambiguity, wine and ecstasy. During the bacchanalia dedicated to the god, the thrill and the union of bodies become the pretext to put aside for a moment the mask that defines our identity. The Marco Rambaldi SS24 collection is women who dance in the sacredness of their being living bodies, carnal and profane, as depicted in the collage print of non-existent works created with artificial intelligence.

If in the Fall/Winter 2023 Marco Rambaldi explored the people of the night, in this summer we find ourselves in the twilight which becomes a hybrid place where we can be other, different, free. A place of seduction where boundaries blur. The imagery of southern Italy is present in the collection in a transversal but never literal manner. The sunlight is filtered through crochet creating a romantic shadow on recycled nylon tulle.

One of the most characteristic prints of the collection is made by pendants which combines elements of the Christian religion such as crucifixes mixed with symbols of love, the profane and emotional sphere of the human being.

Also from the imagination of southern Italy comes the jacquard developed on denim which creates a snapshot of scarves decorated with fringes and in movement.

The same movement stands out and materializes in knitwear and crochet where, in addition to the signature heart chain stitch introduced last Season, the fringe predominates and becomes a decorative and structural element of the garments.

It changes into a Swarovski chain which enriches the crochet of garments made entirely by hand. They draw from the world of underwear that contaminates the collection starting from the most classic garments in plain viscose crepe which are enriched with trimmings and hooks.

They find their maximum expression in the shiny satin models which, starting from the slip, evolve by sliding over the body without constraints and enveloping it in its sensuality.

For Marco Rambaldi SS24, Swarovski are also used all-over to create boldly shiny dresses covered in crystals, in pink and crystal.

Lena Sophie Röper, Zalando Director of Designer & Luxury, says: “We are thrilled to collaborate with Marco Rambaldi for their show at Milan Fashion Week. The brand’s innovative and cutting-edge vision aligns perfectly with Zalando’s commitment to celebrating diversity and individuality in fashion. With this collaboration, we believe that empowering emerging designers to pursue their vision can help set new standards of creativity and inclusivity in the industry. I love the fact that through the partnership with CNMI we had the opportunity to work with an Italian talent who is focusing on transforming fashion into a means of expression that celebrates the same values.”

All images Marco Rambaldi SS24 by Marco Rambaldi

PR Agency Reference Studio

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