Onitsuka Tiger SS24 at Milan Fashion Week

Onitsuka Tiger SS24 / Spring Summer 2024 at Milan Fashion Week

Onitsuka Tiger Presented its Spring Summer 2024 Collection at Milan Fashion Week. Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines technology developed through sports, heritage, and innovation.

The theme of the collection is “Personal Layered”. By combining layers, as well as asymmetries, gathers, cutouts, and the use of margins, an infinite number of personal styling expressions are possible, further evolving the theme of layering, which is an iconic feature of the brand. The mood is sophisticated, modern, and elegant, which preserves the brand’s DNA, through the flowing silhouettes.

The ancient and voluminous method of layering is expressed through cocoon silhouette outerwear, coats which still remain lightweight, while underneath, tops, shirts, polo shirts, Bermuda shorts, and wide trousers create asymmetrical layers. Although derived from a common concept, the collection is composed of highly unique pieces: men’s classics reinterpreted in a contemporary way are in contrast with a romanticism essential for the women’s wardrobe.

For men, the tailoring is soft but rigorous, covering but not hiding the details, such as fabric layers and textures. For women, detail elements combine to create feminine looks consisting of transparencies, asymmetries, and innovative cutouts that show or hint at the body.

Playful details such as tank tops with side slits, dresses and T-shirts with cutouts, different lengths, jersey skirts, and precious canvas Bermuda shorts bring unexpected silhouettes to the layering. Materials are crucial: the double-faced cotton fabric is structured but not stiff, and the see-through nylon knit reveals the skin. It also features a floral print created in collaboration with Japanese textile graphic brand nowartt.

Inspired by the four elements that make up all things—earth, water, fire, and wind—the textile graphics were completed through collaboration, incorporating the message : comfort of harmony with nature. The knitwear is transformable: fisherman’s rib knitted jumpers and cardigans have cutouts below the sleeve joints so they can be worn conventionally or leave the arms exposed and be knotted on the chest.

The color palette of Onitsuka Tiger SS24 is composed of black, cement grey and sage green which contrast with the floral prints. Everything is connected by Onitsuka Tiger’s iconic Tiger Yellow, found in some of the looks, footwear, and bags.

The sneakers have new designs with different heights (slip-ons, high-cuts, and ankle boots), each with coated canvas uppers and contrasting bold yellow on the front of the sole. Also there are leather boots in yellow and black. The nude laced sandals with a platform to be tied at the ankles are in Nappa leather or velvet. There is also a lightweight nylon mega shopping bag that comes in the iconic house color.

The concept store for the Yellow Collection, which opened in Ginza, Tokyo in August 2023, is also expressed by contrasting this signature Tiger Yellow, with the rough concrete used for the interior.

The collection was presented under the direction of creative director Andrea Pompilio.