Laura Biagiotti SS24 at Milan Fashion Week

Laura Biagiotti SS24 / Spring Summer 2024 at Milan Fashion Week

The Laura Biagiotti collection for Spring Summer 2024 draws strength from its roots, represented by the Marco Simone Castle, home and headquarters of the family and the company, almost a Renaissance atelier projected into the Third Millennium. It encourages taking an internal journey to rediscover the “fantastic”, symbolised by the grotesques of the sixteenth-century frescoes of the Castle, to read a new meaning in clothing: fortitude, security and practicality to face life’s adventures with renewed confidence and balance.

Garments with a regal appearance but extremely versatile, to be worn from morning to evening, designed for the woman who rediscovers her time: reclaiming one’s time means giving value to one’s identity and one’s needs; it is an act of freedom.

Outerwear protects like a fortress to confidently navigate daily life, while also gracefully moving around the silhouette, like wings: knitted and linen blazers, satin and sangallo dusters, double coats and raincoats. Jackets are worn with a tailored suit, as well as with a fluid and flowing evening dress, a crochet jumpsuit, and shorts.

The core of Laura Biagiotti SS24 collection is contained in the prints inspired by the grotesques of the frescoes of the Marco Simone Castle. These are fantastic and anthropomorphic figures, extravagant animals mixed with vegetal motifs. The appearance is playful, arouses amazement, and is imprinted on floating silk garments, on the iconic doll-dress, in the shirt and trouser suits innervated with small pleats, in the godet skirts and in the jaunty shorts-miniskirt with large pleats, in the shirts with clean lines, strictly in the finest fabrics such as satin, crêpe de chine or crisp taffeta. The metamorphic scenes add up, overlap, and become a point of contact that links reality and imagination, external and internal world, for new creators of alchemy.

The palette of Laura Biagiotti SS24 starts from white and extends mainly in natural tones, available in tweed, écru or bright dot fabrics, for ankle-length unlined cardigans, midi skirts and in the dancing dress adorned with fringe; for midi skirt in macro-macramè, for silver and gold laminated suits. Long georgette dresses with a shaded effect for the evening acquire more colours.

Knitting is the Biagiotti cult: caught in an alchemical net, thin but resistant, the result of a skilful fusion between craftsmanship and technology, micro-pullovers and cardigans, mermaid dresses, tops and sheath dresses are on show. The cashmere cable, a sign of beauty that tends to infinity, always the protagonist of the Biagiotti collections, lights up with golden rhinestones to give life to comfortable jumpers, cardigans as protective as a blanket, and tight-fitting dresses.

Accessories Laura Biagiotti SS24, the new bag was born at the Castle and is called “Regina”, closed by the LB monogram, it contains everything you need to put the extraordinary into everyday life. It alternates with the more informal crochet raffia shopping bag, with the écru and black logo. Slingback shoes come in brightly coloured leather or in linen-effect fabric.

“Welcome to the Marco Simone Castle, interpreted at the Piccolo Teatro in Milan with a vision of digital art and on the runway by queen Pat Cleveland!

It is from here that the great Biagiotti adventures begin: one of them being the first Italian fashion show in China in 1988. This collection is a sort of “homecoming”, also testified by the major Italian country-project that will take place at the end of September around the Millennial Tower: the Ryder Cup golf tournament, with over 300,000 visitors coming to Marco Simone, the course built by my parents and that I have completely renovated. Recognizing one’s own dna is like nourishing oneself through one’s own roots: loyalty to one’s origins signifies a new narrative, always creative and open to challenges. This is the oxymoron of the Castle for the upcoming summer, fragments of the past and the future that make up the plot of our lives.” Lavinia Biagiotti Cigna