Luis De Javier SS24 Entitled La Ruta del Bacalao
Luis De Javier Spring/Summer 2024 collection promises an evolution for the brand: Mentored by Riccardo Tisci, Luis De Javier is poised to enter a new era focused on bold, accessible ready-to-wear with genderless silhouettes that speak to the future of fashion.
Inspiration of Luis De Javier SS24, by the 90’s hardcore rave movement in Spain called ‘La Ruta del Bacalao’, which was shut down by an oppressive government, De Javier wants to imagine a utopia in which this movement would still be alive today.
“Fashion has always mirrored and explored socio-political issues. With this collection, we aim to reflect, question, and spark a dialogue on pressing matters, like the rise of a nationalist, far-right political party, that are affecting Spain and the world today.”
Channeling a fearlessness that extends beyond queerness and to women, the designer wants this collection to challenge, provoke, and inspire.
Luis De Javier SS24 collection features latex, leather, corsetry, jersey and workwear. Accessories, including teeth flats, shoe covers, rubber spikes, necklaces, earrings, were created in collaboration with Aslan World.
Luis De Javier is partnering with social commerce platform emcee for this Spring Summer 2024 collection. “I’m excited to be working together with emcee, as their innovative retails platform is leading the way for designers and creators to collaborate and connect”.
“We are very excited to be joining forces with Luis De Javier, whose work is so unique, as we’re both disruptors in our industries who aren’t afraid to push the boundaries,” says John Aghayan, founder and CEO of emcee. “We look forward to this special LAFW partnership and to welcoming the Luis De Javier brand exclusively on the emcee platform.
About Luis De Javier:
Luis De Javier is a Spanish born and London based fashion designer. In 2018. De Javier graduated from the prestigious Westminster university in London with BA fashion design honors. De Javier headed to the atelier of Dame Vivienne Westwood where he continued his design skills focusing on draping and cutting. Throughout that time, De Javier was under the auspicious guidance of designer Gareth Pugh.
In February 2020, Luis De Javier launched his brand and debuted during London Fashion week. The press applauded his vision of genderless fashion and inclusivity with queer integrity. De Javier has dressed celebrities such as Beyoncé, Rihanna, Cardi B, Kim Kardashian, Kylie Jenner, Janet Jackson and Naomi Campbell.
Luis De Javier is celebrated not just for his avant-garde designs but also for his fearless approach to addressing societal narratives through his work. With this collection, he continues to use the runway as a platform to spotlight and amplify issues close to his heart.
About ASLAN World
Los Angeles based, ASLAN World connects the idea of dream and fantasy with the everyday world. “Our signature maximalist chainmaille gloves have gained legendary status among artists pushing the boundaries, and have left a mark throughout the entire fashion industry. Creative Director CJ Aslan’s inspiration shapes a collection of metal wear objects that beautifully capture the essence of modern ethereality. The journey began with collaborations alongside artists like Maluma and Donatella Versace, making an appearance at the MET Gala 2021 with a 14k gold custom glove. Recent collaborations with Future, Kali Uchis, and Avril Lavigne have marked groundbreaking moments in the intersection of music and fashion.
ASLAN World bespoke designs have been commissioned by Teezo Touch Down, Gunna, and Playboi Carti creating viral moments for pieces such as the teeth flats and reinforcing the brand’s reputation as a leader in the world of innovative luxury fashion.
About emcee:
Emcee is a social commerce platform reshaping the retail landscape for the creator economy. As a dynamic social marketplace, emcee is dedicated to connecting audiences with must-have products and brands through creators redefining the traditional online retail funnel. Firmly believing creators are the new retailers, emcee proudly stands as a cultural advocate for progressive creators and brands, offering them a platform to effortlessly connect with audiences and grow their businesses through online showrooms, exclusive events, collaborative partnerships, and an elevated print magazine. Follow us @emceestudios or visit emceestudios.com for more information.
About humanoid
humanoid is an identity platform that enables self-expression across the physical, digital and virtual worlds. We make skinwear — next generation cosmetic products that blend the arts of makeup, tattoo, jewelry and fashion into a new form of full-body expression. We applaud living boldly! Our skinwear system fulfills a revolutionary promise: bold looks in no time. humanoid’s NFC-connected skinwear products work seamlessly with the humanoid app for a personalized experience. Hundreds of looks with AR try-ons and easy to follow step-by-step tutorials provide endless inspiration, guidance and a bold community to connect with.
All images Luis De Javier SS24 / Spring/Summer 2024 by Luis De Javier
Photographer Kohl Murdock
PR Agency Lucien Pagès Communication