K-Way® FW24 at Milan Men Fashion Week %

K-Way® FW24 at Milan Men Fashion Week, K-Way® brings R&D Fall/Winter 2024-2025 collection to the runway at Basic Village.

The brand’s most avant-garde line focuses on geometry and shape with special attention to the rainwear that made it famous.

Milan, January 14th, 2024 – During MFW, K-Way® unveils the FW24 collection of the R&D line at BasicVillage Milan (Via dell’Aprica 12, at 12 PM). The ground floor of BasicNet Group’s Milan headquarters transforms into a white space, interrupted by installations from artist Anna Franceschini. Colorful silhouettes in the technical fabrics of Le Vrai 3.0 jackets flutter to the rhythm of music.

A meticulous analysis of shapes and materials has led to innovative geometries embodying the value of the classic. Femininity makes a comeback, reclaiming its canonical forms: volumes are measured, the precise lines of jackets reveal the regular shapes of silhouettes in blue-black, military green, light grey, red, and blue. Sustainable furs, reexamined through an ecological lens, line the padded jackets, or appear combined with the snug fit of the trilayer Bonded fabric, elastic and waterproof yet soft and elegant.

The Le Vrai 3.0 technical fabric raincoats are a constant in K-Way® FW24 collection: enveloping like a skirt or fluttering from weekender-style bags available in three sizes. The Claude, a packable windbreaker, steals the show by expanding Le Vrai 3.0 into avant-garde shapes.

Detail of K-Way® FW24 / Fall/Winter 2024-2025 collection, The three-color zipper, a K-Way® symbol, signs coats, tops, skirts, and trousers with elongated lines, emphasized by geometric quilting that extends to accessories. Scuba, warm and flexible, composes tops, skirts, and trousers reminiscent of K-Way®’s sportiness. Smooth velvet bombers, a blend of silk and viscose, alternate with regular-cut jackets and coats: wool makes a comeback, in line with the outdoor soul of the quintessential rainwear brand. Breathable and waterproof, in solid colors or utilizing the sobriety of pinstripes, extending even to trousers and Bermuda shorts with central pleats.

The rigor of lines extends to include details. The zipped neck-warmer hoods are quilted, as are bodices and gaiters, protecting laced leather boots. Materials are carefully reconsidered for style and sustainability, thanks to a research process always prioritized by K-Way®. Among the brand’s commitments is the increasing implementation of recovered or responsibly sourced materials, continuing to ensure durable, high-quality products.

Layering remains the watchword: the invitation is to experiment with lines, colors, and materials to achieve innovative yet always functional looks.

K-Way® is a brand of BasicNet Group, which also owns the brands Kappa®, Robe di Kappa®, Jesus®Jeans, Superga®, Sabelt®, Briko® e Sebago®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing.

All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.

Anna Franceschini is a researcher and artist. Through meticulous cataloging and endless curiosity about human creation, she investigates objects, artifacts, and their display methods to reconsider their role in the world in an unprecedented way. Born in Pavia in 1979, Franceschini lives and works between Milan and Amsterdam. She has a Ph.D. in Visual and Media Studies achieved at IULM University in Milan, where she currently teaches. Her works are displayed in major modern art museums, such as the Centre Pompidou in Paris.