Philippe Model FW24 at Milan Men Fashion Week

Philippe Model FW24 / Fall/Winter 2024-2025 at Milan Men Fashion Week, Tremblez bourgeois! is spelt out in bold red spray paint on a pristine Parisian wall.

Will the bourgeois truly tremble? It’s difficult to say, but the image is telling of the unique energy of the city: one that luxuriates in true multiculturalism and electric contrasts over a solid mantle of classicism. Of bourgeoisie, if you wish.

Philippe Model Paris starts anew today under the creative vision of Tuomas Merikoski, who is Finnish but has been adopted by Paris a long time ago, as part of the global creative community that makes the city possibly more varied and pulsating. That energy is the same Tuomas is injecting into Philippe Model Paris.

Being a founding value for the brand, Paris is the beating heart of this new interpretation of the Philippe Model ethos. An open and inclusive Paris: one of artists, breakdancers, skaters and classy passers by. The way they dress, and the pieces they wear, are the expression of their personality, the language they speak.

A postmodern take on classicism, with bold new Big MODEL sneakers to match. Tailoring, shirting, and knitwear unite mens and womenswear in a genderfull vision for Philippe Model FW24. Seemingly normal in shape, items are exaggerated and bold in volumes, surfaces, finishes. A taste for imperfection, and some dirt treatments, add a zest life. Materials are precious, but they are not treated in a precious way.

The expression is urban, unfazed, direct, undiluted, with a tongue-in-cheek twist. The word model recurs in bold capitals as a statement, with a lightness of spirit.

Far from being formulaic, the new identity is playful, energetic and easy. The collection offers everyone the words and instruments to speak their own language, to express their unique personality. Tremblez bourgeois!

PHILIPPE MODEL PARIS

The Philippe Model Paris brand’s roots lie in the creative genius of the French designer and artist of the same name. In 2008, his flair met the excellence of Italian know-how and the exclusive craftmanship of the Riviera del Brenta district, launching a collection of sneakers in his name. In 2016, the brand embarked on a further path of international development through the acquisition of 21 Invest, an Italian private equity fund led by Alessandro Benetton, and is geared towards the long-term growth of the subsidiary though the contribution of industrial and financial expertise and a network of international relations.