Sportmax Pre-Fall 2024 at Milan Fashion

Sportmax Pre-Fall 2024 / PF24 at Milan Fashion entitled “MORE WITH LESS”

The Sportmax Pre-Fall 2024 collection unveils a universe of contrasts. Superfluous details are stripped away to reveal the essence of each look, giving the collection a strong identity that alternates geometric versus soft, formality versus lightness, and matte versus glossy finishes.

Evoking visions of the Swinging Sixties, the modish street style that evolved into the Mod subculture mingles with a filmy, elegant femininity à la “Belle de Jour”, juxtaposing architectural silhouettes with an intriguing, ladylike chic. It’s an eclectic wardrobe that embraces endless combinations of textures, lines and colours ranging from caramel to pink, indigo to sky blue, up to graphic black and white.

The new modernist aesthetic is back in the form of jaunty little suits and knitted co-ords that channel the era’s bold style and sharp tailoring, from cropped jackets and shrunken twin sets to tight-fitting pencil skirts and minis. Certain pieces exude a subtly flirtatious allure: leather micro-trenches in black or creamy vanilla, bustier-style dresses with trompe-l’oeil bodices, and fluffy “smart fur” embellishments in soothing pastels.

It’s the wardrobe of an urban gentlewoman where sharp tailoring meets sensuality, with impeccably cut ensembles in which blazers and new flared pants feature alongside shorts suits in gloriously vivid colours.

Sportmax Pre-Fall 2024 / PF24, Nineties minimalism shines in sheer mesh dresses sparkling with rhinestones, from black to pink, for a pared-back look with an extravagant twist. Form-fitting, sheeny Lycra pieces in bold cuts sculpt the body. Brilliance and gloss give a futuristic look to a suit in fabric with a heat-sensitive coating that brightens when touched, creating new patterns.

As for Sportmax Pre-Fall 2024 accessories, the iconic Sportmax bag styles are a constant fixture: from the Bouba Bag in soft leather with a wooden handle to the Caju Bag, updated for this season with glittery models and a new size. With regards to footwear, high-heel mules in leather or padded satin stride alongside streamlined court shoes that come in sparkling textures or metal-toe leather, with high-heels or kitten heels.