Gentle Monster presents its 2024 “GENTLE JELLY” collection.

Discover unique eyewear designs featuring an assortment of ‘jelly’ details and sleek wrap-around silhouettes alongside a striking campaign and an eccentric pop-up experience.

Gentle Monster presents its ‘GENTLE JELLY’ 2024 eyewear collection.

Explore new style elements including an assortment of ‘jelly’ details, sleek wrap-around silhouettes, and an expanded spectrum of colorways that enhance Gentle Monster’s innovative design identity. Provoke your imagination through the iconic aesthetics of the GENTLE JELLY collection.

The 2024 “GENTLE JELLY” campaign reveals a daring line of eyewear that whimsically captures unique characteristics of jelly. Discover the unmatched level of detail in this bold campaign.

Starting January 19th, pop-up experiences hosted in Seoul and Beijing will celebrate the launch of the 2024 “GENTLE JELLY” collection. Find yourself amongst a giant jelly pouch sculpture complete with assorted jellies spilling out, as well as a number of amusing jelly creatures donning GENTLE JELLY frames scattered throughout the eccentric spaces.

All images Gentle Jelly by Gentle Monster

PR Agency Reference Studios