Latorre Fall/Winter 2024-2025 at Milan Men Fashion Week entitled HYGGE IN PUGLIAN STYLE
For the Fall/Winter 2024-2025 collection Latorre continues its growth, this time linking itself to the Nordic countries which unexpectedly recall the roots of the brand.
*HYGGE: is a Danish word, concept and mentality. Overall, it means slowing down, relaxing, and enjoying the good things in life.
For this season, Latorre chooses a cold destination, Scandinavia, characterized by rigorous design, essential simplicity and the Hygge philosophy. The term hygge comes from Old Norse, where it had a meaning close to “wellbeing”. Today this term can be applied to anything, and Danes in particular, use it for all aspects of daily life. The glow of candles is hygge, as is sitting back and watching a movie with your loved one. And there’s nothing more hygge than sitting with friends and family chatting about the little and big things in life.
Everyday life is one of the key elements of Scandinavian culture that inspired the new Latorre Fall/Winter 2024-2025 collection, characterized by a slow passage of time, made to enjoy every moment of the day. There are several links that link Latorre to the Nordic countries, including the Apulian Slow Life and the typical houses with sloping roofs, which recall the “Cummerse”, buildings characterizing the Locorotondese skyline, the brand’s homeland. A relaxing and slow journey, where for this collection we can notice two different colors between the more autumnal and the winter parts.
Starting from the classic palettes of grays and browns that give life to clothes with a tailored cut and a typically Italian taste, it develops reaching the shades of the Northern Lights, with teal and purple, designed for the most social occasions of autumn. In the winter part of the collection, however, there is a strong influence of the brand’s roots, where the white snow of the Nordic countries blends with the different nuances of the Ostuni stone. A palette of whites and greige, combined with fine wool, silk and cashmere give life to outerwear and jackets with a rich and sophisticated taste.
The result of these combinations between culture and territories gives life to the new Latorre Fall/Winter 2024-2025 collection, with garments designed to be ready and impeccable during the whitest period of the year without giving up the comfort and fit that have always been essential elements of every Chief Latorre.
Latorre was born way back in 1965 as a small local tailor shop founded by Michele Latorre, who initially created made-to-measure suits. Over the years, Michele has acquired maturity and experience, first working for local clients, in his artisan workshop in Locorotondo, in the heart of the Itria Valley, in Puglia.
Needle, thread and thimble: this is the recipe that has always accompanied Latorre. The essential tools for a tailor-made experience, where tailor-made becomes not only an essential condition but a way of experiencing the dress. Customer care and extremely fine attention to every detail have made the history of the brand and still remain the strongest values underlying the identity of the Latorre brand.
The best fabrics, finishes with attention to the smallest details, meticulous attention in the choice of combinations, a perfect fit: this is Sartorial Latorre.
All images Latorre Fall/Winter 2024-2025 by Latorre