SYSTEM FW24 at Paris Men Fashion Week

SYSTEM FW24 at Paris Men Fashion Week presents ‘Portait of Uncertanity’.

SYSTEM Fall Winter 2024 – 2025 / FW24 collection draws inspiration from the life and work of the British artist Gluck (Hannah Gluckstein), particularly her portrait <PETER (A Young English Girl), 1923> by Romaine Brooks. The portrait exudes a sense of masculinity and simplicity, yet it also carries an emotional depth and a touch of femininity portrayed with delicacy. Gluck herself challenged conventional gender norms and titles by adopting gender-neutral identity and breaking fashion boundaries by sporting a short haircut and tailored suits.

These conflicts between outward visuals and inner emotions are central to the SYSTEM FW24 collection, where the brand embraces the juxtaposition of solidity and softness, roughness and subtlety, the ordinary and the sublime.

With this inspiration, the mission of the SYSTEM FW24 collection is to defy gender stereotypes and offer a fresh take on traditional clothing, with the belief that regardless of gender everyone should by confident and empowered in their clothing choices, regardless of societal expectations.

SYSTEM utilizes innovative tailoring techniques and unique design elements to subvert and twist classic features to transform ordinary items into stylish and edgy pieces. To highlight the inherent femininity and masculinity of neutral items, the brand experiments with structural silhouettes and geometric details.

SYSTEM is collaborating with the world-renowned British photographer David Sim for the second time and the collaboration campaign photos will be pre-released during the Paris Fashion Week.

About the Brand SYSTEM Studio

Established in 1990, SYSTEM is a label for both Men’s and Women’s collections presenting sophisticated ready-to-wear modern wardrobe, characterized by an emotional and authentic perspective. The brand combines sophistication with intricate details to convey an emotional and authentic vision. Over the past three decades, SYSTEM has crafted its identity and solidified its position in the industry by seamlessly blending movement with affordability.

In 2019, the brand underwent rejuvenation by introducing SYSTEM Global Collection to target the global market with a modern and elevated approach. With the phrase “It’s for everyone, but more about differences”, SYSTEM creates a new movement that celebrates diversity and inclusivity.

All images SYSTEM FW24 / Fall Winter 2024 – 2025 by System Studio

PR Agency Karla Otto Paris

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