_J.L-A.L_ FW24 / Fall Winter 2024 at Paris Men Fashion Week
Exploring the significations and symbolism of garments in constructing identity and reality, the_J.L-A.L_ FW24 Menswear collection delves into the world of corporate absurdity through the precession of simulacra. Representations of archetypes and their assigned uniforms simulate a fictitious headquarters, design iterating through filters of perception, re-interpretation, and reformation. Key elements of uniform are deconstructed and abstracted, examining and amplifying their intricacies, utility, and detail.
Presented in the_J.L-A.L_ FW24 film, collection themes are explored as uniformed archetypes flow through impossible office interiors and liminal halls, falling deeper into the heart of a placeless architecture. Garments transmute identity, they are the simulacrum forming and driving continuity; the uniform alone engenders meaning.







Details of _J.L-A.L_ Fall Winter 2024, Striped shirts are wrapped and warped into abstraction, suiting is studded with steel spheres, and in an innovative collaboration with Italian mill Marzotto, fine wool is bonded into a range of three-layer outerwear staples. Crisp cotton overcoats are cut with bellowing silhouettes, workers vests are inflated by integrated cooling systems, and leather bombers are softened in nappa leather and ultralight wadding.
This expanded wardrobe offering is cemented with an introduction of an internally developed line of footwear. Wraparound elastic and a geometric cutout offer subtle detail within a sleek silhouette, forming the Perlin Boot. The Tracer Derby takes brand familiar flowing lines, and drapes them around a classic silhouette. Raised channels trace these panels creating a layered and rich surface.
Through bespoke collaboration with Goldwin for _J.L-A.L_ Fall Winter 2024, a jacket and trouser set made in Gore-Tex Pro is paired with a matching jersey crewneck, combining Goldwin’s expertise in construction and performance fabric with _J.L-A.L_’s signature and complex pattern cutting.
_J.L-A.L_ FW24 collection presents a full wardrobe from _J.L-A.L_in which the literal and ideological simulation of archetypal identity is redetermined in new garments, the iterations of abstraction and reinterpretation of design developing new terrains for the brand and its evolving community. _J.L-A.L_ is manufactured and distributed across select retailers worldwide through Slam Jam.













































All images _J.L-A.L_ FW24 / Fall Winter 2024 by JLAL
PR Agency Radical PR Paris
Credit to :
DIRECTORS Ethan and Tom @ethanandtom
PRODUCTION COMPANY Racket @racket.studio
EXEC PRODUCER India Lee @indialee___
PRODUCER Poppy Ashton @poppy_ashton
LINE PRODUCER Masha Thorpe @masha_thorpe
MOVEMENT DIRECTOR Benjamin Jonsson @benjaminjonsson_
1ST AD Freddie Wright @fredbwright
2ND AD Elsa Collingwood @elsa.grace
PA Asia Ahmed @asiaahmed
RUNNER Cerys Kenneally @cerysimo
RUNNER Lydia Farnworth @lydiafarnworthxx
DOP Peter Bishop @peter.bishoppp
1ST AC Stephanie Kennedy @stephan1e_kennedy
2ND AC Matt Hollis @matthollis_
DIT Elliot Chyi @elliotino
GRIP Jay Mathews @jay.grip
GAFFER Greg Probert
SPARK Dan Burns
SPARK Tom Parkinson
SPARK Matthew Simmons
PRODUCTION DESIGNER Sarah Asmail @sarah.asmail
ART DIRECTOR Felix villiers @catalogue_crepes
ART DEPT ASST Elin Taylor @elinmtaylor
MUA Alice Dodds @alicedoddsmakeup
MUA ASST Saint Maretto @saint_maretto
HAIR Matthew Farpy
HAIR Yasemin Hassan @yaseminhassan95
HAIR ASST Nick Barford @nickbarford
MEDIC Tiggy Bough
STILLS Angus Williams @anguswilliamsphoto
CASTING Kathryn Scahil