AREA SS24 / Spring Summer 2024 Ready-to-Wear and Couture runway at New York Fashion Week
Introducing AREA Spring Summer 2024 collection, where eyes not only captivate but also symbolize the essence of viewership, unveiling a world of new perspectives shaped by the crucial role of our audience. A play between viewing and being viewed.
In AREA SS24 / Spring Summer 2024 Ready-to-Wear and Couture collection, take note of the importance of wardrobe where we explore the dynamics of essentials and the extraordinary, as our designs reconstruct the interconnection between eyes, fashion, and the observers who play an integral part in shaping the narrative.
Inspired by 1920s cartoon eyes, surrealist reflections on the eye as a portal between inner and outer worlds, and the vibrant graphics of 60’s pop art, our designs transform eyes into dalmatian spots, blooming flowers, and delicate crystal eyelets.
Just as eyes observe, critique, and appreciate, AREA SS24 collection mirrors the evolving dynamics of viewership in the digital age. Through these explorations, we reexamine area’s codes quality craftsmanship, textile development, and innovative embellishment – presenting a modern interpretation of dressing for both the viewer and self.
In the world of area, the designs become a canvas for the interplay between design and its observers, where beauty is not just in the eye of the beholder, but also in the shared experience between the artist and the audience.
All images AREA Spring Summer 2024 Ready-to-Wear and Couture by AREA
AREA SS24 Credit to
Co-founder & creative director Piotrek Pansczcyk
Styling Katie Burnett
Hair Ryan Mitchell using mr.Smith
Makeup Kanako Takase using Addiction Tokyo
Manicure Naomi Yasuda using Addiction Tokyo
Casting Daniel Von Der Graf & Andrea Prato
Music direction Senjan Jansen
Featured music: “First thing” by Sekucci
Show production Replica
PR Lucien Pages Communication
AREA Spring Summer 2024 Ready-to-Wear and Couture runway is sponsored by luxury stores at amazon, which will be shoppable via our newly launched luxury store at amazon brand stores. Area’s vision is to become the new face of global luxury, and we are thrilled to collaborate with amazon to create an inclusive, engaging and innovative shopping destination for our clientele.
Luxury stores at amazon features established and emerging luxury fashion and beauty brands. Customers can access the latest collections and exclusive items from luxury brands, with fast, free delivery. Customers can shop luxury stores at amazon.
Special thanks the area team both local and abroad, our dedicated mills, suppliers and craftsmen, our amazing cast, kate burnett, the teams at lucien pages communication, giuseppe zanotti, addiction tokyo, mr.Smith, and luxury stores at amazon