Usher wears Off-White™ at the Super Bowl 2024
Las Vegas, February 11th 2024 — Off-White™ announces the creative collaboration with American singer, songwriter and dancer, Usher and his design team, to create a bespoke look for him and for all the dancers performing at the Super Bowl 2024 Halftime show, at the Allegiant Stadium.
Usher wears a bespoke Off-White™ look, made of five different pieces, for a total of 394.000 crystals: a crystallized anatomical letter biker jacket, a pair of crystallized leather biker trousers, a pair of leather biker gloves, a crystallized anatomical knitted turtleneck and a lurex sparkle under shirt at the Super Bowl 2024 in Las Vegas today.
Fusing the unique heritage of the brand with its cutting–edge expertise, Usher’s look is inspired by Off-White™ SS23 Men’s collection; the look really symbolizes and expresses the vibe of the performance, that is entirely “roller-cross” oriented. Mixing the idea of the iconic Off-White™ and Ib Kamara anatomical signature with the American biker world, Usher’s look is made of five different pieces, for a total of 394.000 crystals: a crystallized anatomical letter biker jacket, a pair of crystallized leather biker trousers, a pair of leather biker gloves, a crystallized anatomical knitted turtleneck and a lurex sparkle under shirt.
The Usher dancers’ looks are inspired by the RTW collections from Off-White™ SS23, FW23 and SS24 seasons; all of them are declined in the black, blue and white color palette. There are three male looks: one taken from the SS23 runway show collection and the other two that include an oversized workwear popeline shirt mixed with a pair of multi zipped Capri trousers or a glittered leather bib vest teamed with a pair of biker trouser. There are four female looks: one is made of a crystallized cropped jacket and shorts, with arm and leg covers for the aerial acrobats; the other three are combinations of biker jackets, pants, skirts with leg covers and anatomical sheer tops.
All images Usher wears Off-White™ at the Super Bowl 2024 by Off-White™
PR Agency Lucien Pages Communication