Molly Goddard FW24 / Fall Winter 2024 at London Fashion Week
We start each season with an experimental fitting—vintage pieces, archived samples, toiles from previous collections. There is rarely a single concept, but a visual pattern starts to emerge.
Molly Goddard FW24 / Fall Winter 2024, this season: Shapes on top of shapes; garments combining—pulling in, pushing out, smushing. Matching textures, blobs on blobs, two become one.
Inspiration of Molly Goddard FW24 / Fall Winter 2024, 1960s Cristobal Balenciaga and Christian Dior gowns—elasticated, rather than corseted, for a modern wearer. Abstracted silhouettes. Blurred edges. Curved seams. Bubbles. Loops. Fuzz.
Ebay watchlist. Blown up kids cowgirl dresses. Softened cowboy boots. Trompe l’oeil knits.
Flatness and thickness. Drawstrings. Outdoorsy evening bags—functional and beautiful.
Molly Goddard FW24 by Molly Goddard
Styling: Alice Goddard
Casting: Rosie Vogel
Hair: Franziska Presche
Make-up: Lisa Eldridge using Lisa Eldridge Beauty
Nails: Saffron Goddard using Pleasing
Music: Earthlings
Graphic design: Rory Gleeson
Production: Blonstein
‘You’re Nogood’ by Terry Riley (b. 1935) is an early example of electronic experimental remixing.
Recorded in 1967, an obscure R&B track is looped and layered.
The show takes place in the main hall of Cecil Sharp House under a mural by Ivon Hitchens (b. 1893 d. 1979) depicting an arcadian landscape with abstracted bodies and forms.
Thank you: Alice Goddard, Tessa Griffith, Jude Tsang, Becky Stone, Hayley Dyer, Paula Espinosa, Ellie Stillingfleet, Melissa Eis Dominguez, Renata Butiene, Laura Lang, Annie Severs, Egle Jakstaite, Rory Gleeson, Theo Sion, Daisy Hoppen, Heidi Hassan, Marion Abramov, Kristina Cakic, Ben Brawley, Arthur Williams, Tegen Williams, Annie Bly, Clodagh Leavy, Daisy Jackson, Daisy Taylor, Isaac Cruiel, Jess Carter, Kate Shalley, Lilly Severs, Lily Bellini, Matilda Weston, Maya Leonie, Rose Parsons, Rosie Yu, Sohye Jeon, Tori Graham, Willow Selby-Wills, Kateryna Ignatieva, Eva Halahajova, Ivelina Lazarova, Kararzyna Gizycka, Renata Al Klan, Roland Dalo, Eli Richards, Ella Dallaglio, Emma Govey, Rhiannon Laslett, Keisha Wood, Louise Wilson, Sarah Gresty, Sarah Edwards, Mark Goddard, Tom Shickle, Frank and Sid.
Press: DH-PR London