AMI Launch Paris Paris Bag Miniature, Le Paris Paris…in New-York
AMI organizes a treasure hunt in the streets of New-York City to celebrate the Maison’s latest it-bag, the iconic Paris Paris.
Open to everyone, Le Paris Paris…in New-York game is an occasion to celebrate the Paris Paris bag in the streets of the eponymous city. The geocaching event will start on February 23rd, 2024, at 2 p.m., EST. The game consists in finding 50 miniatures, 3D-printed Paris Paris bags specially manufactured by digital artist @3DFiti.
The 3D-printed Paris Paris bags, each featuring a distinct QR code, will be hidden in carefully selected places of New-York. On February 23rd, AMI will post on its social medias a video and a map, revealing the first drop and its location. The following day, the brand will reveal all 50 locations of the Paris Paris Bag miniatures, which will officially launch the bags’ hunt game.
The bags will be pinned on a digital map, available for consultation on the dedicated website https://amiparis.3dfiti.com/ . Each time a bag hunter finds a miniature, they must scan its QR code, in order to become its legit winner, which will also subsequently allow them to claim their prize: 5 QR codes will earn their lucky winners a real-life Paris Paris bag.
All images Ami launch paris paris bag by AMI Paris
PR Karla Otto Paris