Onitsuka Tiger FW24 at Milan Fashion Week

Onitsuka Tiger FW24 / Fall Winter 2024 at Milan Fashion Week

Onitsuka Tiger presented its new Fall Winter 2024 collection during Milan Fashion Week, under the direction of Creative Director Andrea Pompilio.

The theme of the collection is “Urban Winter”. The looks created by made in Japan items express the essence of urban winter landscapes with a wet coating finish reminiscent of sudden thunderstorms in Tokyo.

Onitsuka Tiger presented its 2024 Fall Winter Yellow Collection on Wednesday, February 21st at Milan Fashion Week. The theme of the collection is “Urban Winter”.　The looks created by made in Japan items express the essence of urban winter landscapes with a wet coating finish reminiscent of sudden thunderstorms in Tokyo.

The color palette of Onitsuka Tiger FW24 consists of iconic yellow with metropolitan gray, black, beige, and hazelnut. The unique techniques are used to shape the silhouette with a new twist throughout the entire collection. The coats, jackets, and peacoats emphasize the contrast between wide shoulders and a narrow waist with tailoring details such as tube padding and ribbing. The double cashmere hoodie suggests a new layering concept as an outerwear piece worn over matching coats or blousons.

For men, there are wide pants in extra-long or ankle-cut chino and 5-pocket style, while for women there are stretchy slim-fit or oversized trousers. Micro skirts with flowing silhouettes and silk panel dresses with shiny and matte paillettes embroidery can be paired with wool socks and new creepers. Also, the brand’s first V-neck decollete with chunky high heels debuted that provide comfort and slip resistance. Onitsuka Tiger FW24 collection also features innovative hybrid shoes that combine rubber soles and trekking boots, as well as a double bag made of synthetic leather with an urban shoulder strap.

As the first show of the 75th anniversary year, the total number of 49 looks were presented in the show in association with Onitsuka Tiger’s founding year of 1949. Also, the collection’s accent is a rib-knitted zip-neck wool wear inspired by the brand’s most iconic track top. It can be worn as a modern scarf or an extreme crop top, making it Onitsuka Tiger’s celebratory piece.

Before the show, the dance team “AVANT-GARDEY”, led by choreographer Akane, performed a synchronized dance. The eye-catching yellow uniforms and the tiger stripe free MEXICO 66 are newly designed to pay homage to the movie “Kill Bill”, expressing the brand’s evolution that interprets heritage in a modern way.

Onitsuka Tiger creates sports inspired fashion in the pursuit of ultimate comfort and innovative design. The style symbolizes our respect to our heritage and our admiration for refined and contemporary creative styles. Innovative technologies in our products lie where the eyes cannot see. Our full line of products is one of a kind from head to toe. They come to life through craftsmanship that obsesses over quality and detail. We answer the cravings of those who look for a “new luxury”.